Driver fatigue or tiredness is a major contributor to death and serious injuries on South Australian roads each year.
Fatigue is estimated to be a contributing factor in approximately 30% of fatal crashes and up to 15% of serious injuries. It also represents significant social and economic costs to the community in relation to road crashes.
Driver fatigue can be just as deadly as drink driving or speeding.
The problem with fatigue is that it slowly develops and drivers often don't realise they're too tired to drive safely.
So if you're on a long journey, it's important to take a break every two hours to prevent fatigue, even if you're not feeling tired.
Campaign Materials...
- Postcard [View]
- Radio Ad 1 [Listen]
- Radio Ad 2 [Listen]
- Radio Ad 3 [Listen]
- Regional Billboard Ad [View]
- Regional Poster [View]
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