South East Road Safety Initiative
The Limestone Coast region will have a dedicated Community Road Safety Officer, thanks to a three year partnership between SELGA and MAC.
Building on the very successful 2008 to 2010 Road Safety Strategy which was run by volunteers from the SE Road Safety Group, the South East Local Government Association (SELGA) applied to the Motor Accident Commission (MAC) for support of this pilot project.
SELGA Executive Officer Ann Aldersey says, “The appointment of the part time Road Safety officer will help coordinate and invigorate volunteer groups, generate innovative ideas, and encourage shared responsibility for road safety in our region.”
“By developing local solutions, and complementing state and national road safety campaigns, the ambitious goal is to consistently reduce the number of serious crash injuries.”
The theme of the program will be “Road Safety is everyone’s responsibility”. The aim is to target behaviour which contributes to accidents, and issues such as driving under the influence of alcohol and drugs, not wearing seat belts, not driving to the road conditions and ignoring fatigue.
As this is a pilot project, it’s hoped the SELGA/MAC initiative will prove successful and potentially act as a template for other regions. The new Community Road Safety Officer will be appointed in early 2014.
Together with Local Government, other key organisations such as SAPOL, Emergency Services, Community Road Safety Groups and the Department of Planning, Transport and Infrastructure (DPTI) will also be involved in the initiative.
MAC Chief Executive Officer, Jerome Maguire said, the South East region of our State has a well-earned reputation as a great place to live, work and play, but unless we work together to reduce road trauma, the quality of life treasured and enjoyed is at risk.
“SELGA will adopt the spirit of the South Australian Road Safety Strategy which represents the whole community working together to address road trauma,” Mr Maguire said.
“The purpose of this initiative is to develop effective local actions that will lead to safer road practices being employed by all road users.
“The Road Safety Officer will coordinate local initiatives aimed at saving lives, but ultimately road safety isn’t the responsibility of just one person. Each and every one of us has an important part to play in helping to reduce injury on our roads.
“The key to safer roads is the community’s ability to influence the behaviour of those who use them. Family, teachers, fleet managers, transport operators and the media all have a role to play.
“Every person living in the region, as well as those travelling through it has a responsibility to use the roads in a manner that will ensure the safety of themselves as well as others,” Mr Maguire said.
For further information or interviews please contact: Richard Vickery, SELGA President 0427 097 436 or SELGA Executive Officer Ann Aldersey 0428 854 825.
Motor Accident Commission Contact:
Jehad Ali, Corporate Communications Manager, 0413 946 197
Changes to protect young drivers pass through Parliament
Changes to the Graduated Licensing Scheme (GLS) that aim to protect South Australia's
young drivers and their passengers have passed through Parliament.
Road Safety Minister Michael O'Brien said work will now begin on implementing the initiatives,
including passenger and night-time driving restrictions which will apply during the first year of
driving unsupervised when young drivers are at greatest risk.
"I am extremely pleased these changes have passed through Parliament as the evidence tells
us they will save lives," Mr O'Brien said.
"This package provides the greatest protection for our young drivers and means we now have
one of the best graduated licensing schemes in the country.
"These initiatives are not about removing the freedom that comes with having a licence, but
rather ensuring young drivers have the best start.
"Young drivers are at greatest risk of a crash in their first year of driving unsupervised and SA
has the second-worst fatality rate for the 16 to 19-year-old age group of all Australian states
"If these changes had been in place over the past five years they had the potential to prevent
22 deaths, 240 serious injuries and 1397 minor injuries."
Key changes, to be implemented later in 2014, include:
- A passenger restriction for P1 drivers under the age of 25, allowing no more than onepassenger aged 16 to 20 years for the duration of their P1 licence, excluding immediate
family members (with an exemption system).
- A restriction on driving between midnight and 5am for P1 drivers under the age of 25 for
the duration of their P1 licence (with an exemption system).
- Extending the total minimum provisional licence period from two to three years. This will
mean one year on a P1 licence and two years on a P2 licence.
- Removing regression to a previous licence stage following a disqualification period.
- The Hazard Perception Test (HPT) being a requirement of graduation from L to P1,
rather than P1 to P2.
Mr O'Brien said an exemption system to these restrictions will be in place.
"This has been designed to address concerns from young drivers regarding employment,
sporting and family commitments and volunteer activities," he said.
Under the exemption system:
- P1 drivers will be exempt from the passenger restrictions if they are required to carry multiple peer passengers during the course of their employment.
- P1 drivers will be exempt from the night-time driving restriction if they need to drive for
employment, formal volunteer work, education, training or sporting purposes.
Following amendments to the Bill, an exemption from the night-time driving restriction will also
be available to P1 drivers taking part in charitable, artistic, religious or scientific activities
organised by an organisation, association or club.
"The exemption system will mean young people with work, education, sporting, charitable or
religious commitments are not restricted by the changes to the GLS," Mr O'Brien said.
Drivers will need to carry a letter from their employer, volunteer/charitable/religious
organisation, education institution or sports association, or some other supporting evidence, if
stopped by police.
Passenger and night-time driving restrictions will also not apply if a P1 driver is aged over 25
or has a passenger acting as a Qualified Supervising Driver (QSD) in the front seat next to
them. A QSD is a person who has held a full driver's licence continuously for at least two
In addition, police members driving on duty and members of other emergency services, both
paid and volunteer, driving on duty, will be exempt from both restrictions.
Further information about the changes to the GLS system can be found at
SA Schoolies Celebration Bigger and Better!
Chief Executive Officer of Encounter Youth, Nigel Knowles is looking forward to another great
Schoolies celebration this year.
"Once again we have a new record number of over 640 Green Team volunteers ready to help school
leavers celebrate in safe and positive ways.
SA School leavers are more supported than anywhere else in Australia," he said.
"Each one of these amazing volunteers financially contribute to Encounter Youth, pay for their own
transport, food and accommodation over the weekend.
As we know the Festival zone is the safest place for school leavers to celebrate, we have significantly
increased the zone area to further encourage them to remain within there and enjoy all the fantastic
things it has to offer." Mr Knowles added
The Motor Accident Commission (MAC) continues as Principal Partner of Schoolies Festival.
MAC Chief Executive Officer, Jerome Maguire said, "MAC's Principal Partnership of the Schoolies
Festival is about helping to reverse the disturbing fact that young drivers are over-represented in road
"People aged 16 to 19 make up 5% of the population, but account for 12% of all fatalities and serious
injuries in South Australia," Mr Maguire said.
"We know that students have worked hard during the year and are entitled to celebrate. But we don't
want them to risk the occasion being ruined by any of them suffering injury." He added.
In a further commitment to preventing injury and saving young lives the Motor Accident Commission
(MAC) will again provide all school leavers with free coach transport to and from Adelaide to Victor
Harbor for this year's Schoolies Festival.
As the Principal Partner of the festival MAC will also provide a free shuttle bus service to operate
between Goolwa and Encounter Bay.
MAC will again provide the Schoolies Festival iPhone and Android App for all school leavers to
download for free.
The popular Battle of the Schoolies Bands Competition is back again this year with the addition of a
DJ finalist, giving year 12 students the opportunity to play at their own festival.
The much-loved MAC Photo Booth will return again this year where students can have their photo
taken with their mates and receive a free badge with their image to remember their Schoolies
The Schoolies Festival will again be fully enclosed and anyone who wishes to enter the site will need
a valid ticket or media pass.
With year round Safe Partying Drug & Alcohol Education, a huge Green Team, a large SA Police and
emergency service presence and a great principal partnership with MAC, Schoolies Festival in South
Australia continues to lead the way in safe Schoolies celebrations.
New ambassador for cycling safety
South Australian world-champion cyclist Anna Meares has teamed up with the Motor Accident Commission (MAC) to be the new ambassador for the Be Safe, Be Seen cycling road safety campaign.
Road Safety Minister Michael O’Brien said Ms Meares, a 10-time world champion and dual Olympic gold medallist, was the perfect ambassador for the campaign which aims to highlight the importance of rider safety.
“Anna is an inspirational South Australian and is passionate about cycling safety so I am pleased we have her on board to spread the cycling safety message,” Mr O’Brien said.
“Adelaide is a great place to ride and popularity is increasing significantly as people became more aware of the health, environmental and financial benefits of cycling.
“Unfortunately cycling-related incidents are an emerging road safety concern as more people take up cycling.
“Since 2000, road crash casualties fell by nearly 30 per cent, whereas cyclist casualties increased by more than 20 per cent.”
Mr O’Brien said the Be Safe, Be Seen campaign has a particular focus on how cyclists can make themselves safer on the road.
“Improving visibility is an effective strategy for reducing collisions, particularly during the day when the majority of cycling crashes occur,” he said.
“Riders need to be aware of the importance of good lighting, fluorescent, reflective and generally light and bright clothing to help increase their safety on the road.
“They should always scan the road ahead, look for turning cars and pedestrians, and never assume they have been seen.
“Drivers also need to play their part and be particularly careful to look for riders whenever they are changing lanes, turning into a side street, or pulling out into traffic.
“Usually a crash occurs because the driver didn’t look for the rider at all. A simple second glance could prevent a crash.”
Ms Meares said she had been riding a bike for most of her life and stayed safe over the years by having the right equipment and maximising her presence on the road.
“My advice is to set bike lights to flash in the day, as well as at night time. The flashing helps draw attention to your position on the road,” Ms Meares said.
“What you wear will get you noticed too. Wearing light and bright clothes helps you stand out from the crowd.
“Motorists also need to be vigilant at all times and regularly check their mirrors for riders who could be travelling alongside their vehicle, and always scan for riders at intersections.
“Cycling is my life, and I want to be riding for years to come. So I take the time to be safe and be seen.”
To coincide with today’s launch it was announced the Santos Tour Down Under’s final stage through the heart of Adelaide will be known as Be Safe, Be Seen MAC Stage 6.
MAC has been supporting the Santos Tour Down Under since 2012 and has secured a new three-year sponsorship of the event from 2014 to 2016.
In 2014, Be Safe, Be Seen MAC Stage 6 will take place on Australia Day, with tens of thousands of fans set to line Adelaide streets as the race is decided along a new inner-city route.
Santos Tour Down Under Race Director Mike Turtur said riders would face a technical fight to the finish on Be Safe, Be Seen MAC Stage 6, with left and right-hand turns into Hutt Street and Bartels Road respectively.
“Australia Day, Be Safe, Be Seen MAC Stage 6 and cricket at Adelaide Oval ensure it will be a very big day in the city,” Mr Turtur said.
“Riders will be kept on their toes until they cross the line and we look forward to the support of local and visiting cycling fans.”
The 2014 Santos Tour Down Under will be held from 19-26 January.
Visit www.tourdownunder.com.au for all the latest news and event updates.
Police out in force - no excuses and no escaping
Drink-drive and you will be caught. That’s the assurance from SAPOL and MAC as police start a high-profile clampdown on drink driving.
SAPOL will begin their intensive hunt for drink drivers tomorrow night in the first of a series of high-volume, high-visibility testing to be carried out over the next several months.
Large scale RBTs will be set up on main arterial roads in and around Adelaide, snaring anyone who blows over .05.
Police plan to test more than 6,000 drivers in a single night.
Assistant Commissioner Linda Williams said the high-profile, mass testing campaign is designed to raise awareness and educate people that catching drink drivers remains a priority for police.
“RBTs began in South Australia in 1981. Since then we have consistently built on the message that drink driving won’t be tolerated.
“Yet 30 years on we still we see too many drivers willing to take risks and drink and drive. If the public have become complacent, or think they can beat the system, then this campaign will be a wake-up call.
“Thousands of drivers will be tested in a single night, but more importantly tens of thousands more will see the RBT sites and know that police are committed to hunting down and catching anyone who thinks they can get away with drink driving.
“The message of ‘anywhere, anytime’ has never been more spot-on, because along with the main roads, SAPOL plan to patrol back roads as well.
“People should be aware that every police vehicle is a potential mobile RBT with alcohol and drug testing kits on board.
"If you have any doubt about your BAC – don't drive. Find another way to get home, such as catching a taxi or sleeping the night at a mates place.
“Likewise, if a mate is drunk and is going to drive, take the keys away, and don't support their decision to drink and drive by becoming a passenger,” she said.
SAPOL’s enforcement operation is complemented by MAC’s new drink driving website which will document where drink drivers have been caught.
MAC Chief Executive Officer, Jerome Maguire, said, sensible people plan ahead and make sure they can get a taxi or bus, but unfortunately there are still people who think it’s okay to drink and drive.
“Alcohol impairs vision and reaction time, it is also associated with impaired judgement and is often linked to other high-risk behaviours – such as not wearing a seat-belt,” Mr Maguire said.
“At around .05 or just over, your reaction time and judgment is significantly reduced. So much so that, at .05 you are twice as likely to be involved in a crash and four times more likely at .08.
“Road safety is all about making good decisions, and understanding the consequences of poor decisions. Clearly, any death or serious injury is catastrophic, but people often completely underestimate or have no idea about other potential consequences of drinking and driving.
“For example, a drunk driver who suffers injury in a road crash may lose all or a substantial portion of their entitlement to Compulsory Third Party (CTP) compensation.
“MAC can also demand that a drunk driver repays millions of dollars to the CTP insurance fund for the costs incurred if they seriously injure someone in a crash.
“Likewise, a passenger who knowingly chooses to drive with an intoxicated person can be found to have contributed to their own injuries and, as a result, may have their CTP compensation reduced.
Visit MAC’s new website by going to www.mac.sa.gov.au/v2/outinforce/
Fatalities and serious injuries of driver / riders with illegal BAC,
South Australia, 2008-2012
- 22% of drivers/riders killed in fatal crashes in 2012 had an illegal blood alcohol concentration (BAC). Over three quarters of these people were more than 3 times over the legal limit.
- Drink driving accounts for approximately 8% of CTP costs, this equates to over $30m per year in CTP insurance costs.
Rapping road safety! A ‘Krazy’ first targeting young drivers.
MAC has entered new ground releasing the first rap music track of its kind specifically targeting young drivers.
The campaign follows the first phase headlined ‘lose your licence and you’re screwed’.
Rap meets road safety in a tongue-in-cheek track titled ‘Lights-Out’, starring a local rapper known on the media streets as Krazy-K, alongside his less eccentric side-kick DJ Got-Bangers.
Claiming to be the leader of the Adelaide ‘Wolf Pac’, the over-sized, boxer shorts wearing loser from Paradise, raps about forfeiting his licence for six months after being caught speeding.
Passionately delivered with rap lyrics, rhythmic music and a heavy dose of false bravado, Krazy-K claims that he ‘doesn’t need a girl, doesn’t need job and doesn’t need to drive’. However, losing his licence affects his social life, leads to the loss of his job, his mates, and even his girlfriend.
Having lost his licence Krazy is house bound and reliant on daily chores, such as grocery shopping, washing and gardening to earn ‘some cash’.
MAC Chief Executive Officer, Jerome Maguire, said, more than 3,900 South Australian drivers aged 16-24 years have lost their licence this year to date.
“We want young people to enjoy the freedom and mobility that comes with holding a licence, but they jeopardise this if they don’t respect their licence privileges,” Mr Maguire said.
“The campaign leverages an insight that young drivers are motivated by their growing independence and social status and that their licence delivers both practical and symbolic value.
“We need young people to think about the consequences of driving dangerously and the impact on their new found freedom, independence and status if they end up losing their licence.
“Amazingly, young people fear ‘social death’ more than death itself,” Mr Maguire said
On average, over the last five years, drivers aged 16-24 years accounted for approximately 27% of Compulsory Third Party (CTP) insurance claim costs – costing the fund over $100 million annually.
People aged 16 to 24 years make up 12% of the population, but account for 26% of all fatalities and serious injuries in South Australia. SA’s fatality rate for 16-19 year olds is almost double that of Victoria and New South Wales.
MAC’s campaign approach has been endorsed by Professor Mary Lydon, Director at the Centre for Automotive Safety Research (CASR) at the University of Adelaide.
“This approach may inspire more young adults to encourage their peers and friends to make responsible decisions when taking to the roads,” Professor Lydon said.
“Research suggests that social threats, as opposed to physical threats such as injury or death, a more effective among young people.
“Likewise, recent evidence suggests positive approaches that evoke humour are highly effective and persuasive in social marketing campaigns.
“CASR is pleased to see an initiative that speaks to young people when they are at greatest risk and most vulnerable to road trauma," Professor Lydon said.
Dr Peter Steidl, leading marketing consultant, author and neuromarketing expert, who has served as an advisor to the World Health Organization's, said that MAC's approach is right on the mark and is clever, strategic and well executed.
“The biggest barrier to the effectiveness of behaviour change campaigns is a lack of perceived relevance. You show the horrific consequences of a crash and everyone agrees they have a huge, life-changing impact on the lives of victims and those who caused them. But young drivers typically believe it won't happen to them,” Mr Steidl said.
“Goals drive actions, and the goal to protect something you have got and value - such as freedom, peer approval, and an advantage in attracting the opposite sex - is valued more than avoiding something that you don't believe will happen to you anyway.
“This campaign speaks the language of young people, taps into a recognised sub-culture and, most importantly, puts the threat into the context of their everyday life in a credible way they can relate to,”
Mr Steidi said.
Watch ‘Lights-Out’ here: http://www.youtube.com/watch?v=61IUfN8K-ts
Watch the back story: http://www.youtube.com/watch?v=kLVqfUhyQHo
Krazy-K’s Facebook page: http://www.facebook.com/krazykfromparadise
Krazy-K’s YouTube channel: http://www.youtube.com/user/krazykfromparadise
Cycling for Culture
The Motor Accident Commission (MAC) is proudly supporting the first ‘Cycling for Culture’ event, a fundraising bike ride to raise awareness for Aboriginal culture.
The inaugural event is a three day, 275km ride, through Kaurna Country where a group of riders will spend three days learning about local Aboriginal history and culture.
Over thirty riders will support the cause, including former AFL star players Gavin Wanganeen, Byron Pickett and Che Cockatoo Collins, along with Tour Down Under champion Pat Jonker.
Likewise, students and teachers from the South Australian Aboriginal Sports Training Academy (SAASTA) will also ride for the cause.
Departing from the Kaurna Living Cultural Centre at Warriparinga, the riders will venture along the Tjilbruke Dreaming track and other native paths across the Fleurieu Peninsula and Adelaide Plains.
The group will stop at numerous sites of cultural significance along the way. They will enjoy stories from Kaurna Elders and gain an understanding of the lives of the Kaurna people.
Significantly, the event will conclude at Pirltawardli (Torrens Lake) in Adelaide where Kaurna language was taught in the 1840’s.
Graham Lewis, Chairperson of Building Cultural Bridges, a not-for-profit organisation organising the event said, each of the riders are taking part for different reasons.
“For some, the ride is to find out more about the local Aboriginal culture. For others, it is to raise funds for an important cause,” Mr Lewis said.
“What’s really exciting is the potential of the event to foster a much deeper understanding between Aboriginal and non-Aboriginal people.
“We are very grateful for the support of the MAC whose sponsorship is enabling the participation of Aboriginal Year 11 and 12 students from the SAASTA.
“The funds raised from the event will enable the Kaurna community to continue its work in developing the Kaurna language and promoting Aboriginal health and wellbeing,” Mr Lewis said.
The MAC Chief Executive Officer, Jerome Maguire, said, it is important that we all acknowledge and respect the unique culture and customs of the traditional owners of the land and support efforts to protect and promote aboriginal cultural heritage.
“The MAC’s involvement serves to raise the profile of road safety as a key issue of concern in Aboriginal communities,” Mr Maguire said.
“We hope to make a positive difference in the lives of Aboriginal people, working with communities to overcome social disadvantage.
“Improving the culture of road safety amongst Aboriginal communities is so vitally important. Aboriginal people make up 1.5% of the State’s population but on average account for 4.5% of road deaths, this is three times the road fatality rate for non-Aboriginal people,” Mr Maguire said.
The State Government has recently released a new three-year action plan to help save lives on South Australian roads. The road safety priorities and actions outlined in the plan will take further steps towards reducing road trauma amongst Aboriginal people.
The Cycling for Culture ride will depart on Friday 18 October and finish on Sunday 20 October where the public is invited to a closing cultural celebration. For more information on the event go to http://www.cyclingforculture.com.au/
Motor Accident Commission: Jehad Ali on 0413 946 197 or email@example.com
Cycling for Culture: Graham Lewis, 0435 061 008 or firstname.lastname@example.org
Australasian College of Road Safety conference
The 2013 Australasian College of Road Safety Conference will be held in Adelaide at the National Wine Centre of Australia on Thursday & Friday, 7-8 November 2013 with a welcome reception on the evening of Wednesday 6 November.
The Conference provides a valuable opportunity for participants to hear about the latest developments in road safety and have discussions with leading researchers, senior policy makers and experienced practitioners. Emphasis is placed on networking, information sharing and the translation of road safety research and policy into practice.
In addition to general papers on various road safety topics, this year’s conference will contain a special stream on what influences the public perception of road safety problems and the issues that need to be discussed if we are to make significant progress in reducing road trauma over the next decade.
FIVEaa Interview - Is 130kph too fast for our highways?
The decision by Wheels Magazine to use excessive speed along a Victorian highway and raise the issue of increasing speed limits on our road has sparked widespread debate. The magazine's editor Steve Corby joined Keith Conlon and Jane Reilly to explain the reasoning behind raising this issue. Motor Accident Commission's Sharon Hanlon also spoke on the potential dangers of increasing the speed limit on our highways.
Don't be a dropkick this AFL finals series
SA AFL clubs have thrown their support behind MAC's push to discourage drink driving on the eve of the 2013 finals series.
Port Adelaide Football Club player, Hamish Hartlett, said, that it’s no secret that South Australians are passionate football supporters and will be engrossed by the AFL finals series.
“The finals gives everyone, regardless of their football loyalties, the chance to get together at their local pub, club or family BBQ to enjoy the spectacle,” Hamish said.
“It’s during these types of festivities that we can become distracted and complacent on the road. We all understand that alcohol is often intertwined with enjoying the footy, but the truth is, alcohol and driving just do not mix.
“Like MAC, our message to our supporters and all football followers is don’t be a fool behind the wheel, and also intervene to protect your mates if they’re about to do the wrong thing,” Hamish said.
Adelaide Football Club player, Patrick Dangerfield, said, an act of selfishness can destroy lives and while no one wants to dampen the football spirit, it is crucial that as a community we understand the dangers of drink driving.
"If one of your mates died or got badly injured in a car crash, it would just about be the worst possible feeling you could have, and you'd never get over it,” Patrick said.
“Looking after your mates is key to being a successful team – on and off the field. Being a real mate is about encouraging them not to take risks on the road.
“It’s a pretty simple message. If you’re planning on drinking, just don’t take the car. Don’t let this year’s AFL finals series be your last.” Patrick said.
MAC Chief Executive Officer, Jerome Maguire, said, thousands of people look up to footballers and, as a football fan himself, he’s delighted that both clubs are helping the MAC to get these important messages across.
“Many people continue to ignore the clear dangers of mixing alcohol and driving, and continue to drive with illegal, blood alcohol concentrations (BAC),” Mr Maguire said.
“Impairment starts after only a couple of drinks. At.05 or just over, your reaction time and judgment is significantly reduced. The likelihood of being involved in a crash is doubled at .05 and four times at .08.
“The impairment in skill is further compounded by the fact that drink drivers are more likely to speed and less likely to wear a seatbelt.
"The police will continue to do everything they can to stop unsafe driving behaviours, such as drink driving, but often a word in a mate’s ear can do more than a red and blue flashing light,” Mr Maguire said.
In 2012, 22% of drivers/riders killed in fatal crashes had an illegal BAC, this is below the five year (2007-11) average of 31%.
New action plan to drive down the road toll
The State Government has released a new three-year action plan to help save lives on South
Australian roads and encourage all road users to work together to reduce the road toll.
Road Safety Minister Michael O'Brien said the road safety priorities and actions outlined in the
Road Safety Action Plan 2013-2016 will take further steps towards reducing road trauma.
"The action plan forms part of the South Australia's Road Safety Strategy 2020 - Towards
Zero Together which aims to reduce our annual road toll to less than 80 fatalities and 800
serious injuries by 2020 by having all road users and the community work together," Mr
"Achievements from the previous action plan helped produce the State's lowest road toll on
record with 94 fatalities and 761 serious injuries in 2012.
"But more work needs to be done, as a single life lost on our roads is one too many."
The new action plan highlights 65 actions to be undertaken over the next three years which fall
under six key focus areas including:
- Investing in safer roads
- Creating safer communities and neighbourhoods
- Encouraging safer behaviours
- Continuously improving the licensing system
- Using new technologies
- Creating better informed communities
Mr O'Brien said the State Government was already taking steps to address some of the 65
"We are improving the safety of South Australian roads with projects such as the $3.2 million
upgrade to the Britannia Roundabout while we have proposed changes to the Graduated
Licensing Scheme for novice drivers, including passenger and night-time driving restrictions,"
"We have also increased our emphasis on enforcing mobile phone driving offences with
SAPOL's Operation Distraction."
Mr O'Brien said another priority was to further establish the new $3.5 million Road Safety
Centre at Thebarton as a high-quality venue for delivering road safety education to young
"More than 500,000 children aged four to 13 have visited the Road Safety Centre over the last
50 years and thousands more will pass through this new centre," he said
"In five to ten years time these children will be our State's young drivers and it is important that
they start their learning about road safety at an early age."
Mr O'Brien said the action plan has a strong focus on road safety education and includes an
action to map all the road safety education programs for all ages from birth through to age 18.
"This will involve working collaboratively with road safety education stakeholders such as the
RAA, MFS, SAPOL and other providers to identify all the programs available and determine
how they can be best delivered to young South Australians," he said.
In addition, the popular Way2Go primary school program that involves classroom road safety
teaching and educates students about safe ways to travel to school will be increased from the
current 100 schools involved to 150 schools across the State by 2016.
The development of the Road Safety Action Plan 2013-2016 has been led by the Department
of Planning, Transport and Infrastructure (DPTI) in collaboration with SAPOL, the Motor
Accident Commission, RAA, Local Government Association and the Centre for Automotive
Safety Research, University of Adelaide.
The Road Safety Reference Group comprising 42 organisations has also played a key role in
developing the actions.
For more information visit www.towardszerotogether.sa.gov.au
A slow road to better safety
The first decade of controversial 50km/h speed limits on our suburban streets has helped save an estimated 100 lives and $1 billion, new analysis reveals.
A senior expert from the Centre for Automotive Research is now advocating limits be cut to 4 0km/h.
Releasing the figures, the State Government has revealed for the first time the huge human and financial saving the move has delivered. Now experts say the time is right to lower limits further.
The world-renowned Centre for Automotive Research, at Adelaide University, says cutting the maximum suburban limit from 50km/h to 40km/h would "decrease road trauma".
"Vulnerable road users such as cyclists and pedestrians would benefit most," said senior research fellow Dr Jeremy Woolley. "From a safety perspective, I would like to see all 60km/h (aiterial) roads reduced from 60 to 50km/h and residential streets to 40km/h." Dr Woolley - who has prepared two research papers on the subject - said 40km/h and even 30km/h limits were common in Europe.
Road Safety Minister Michael O’Brien said the 50km/h limit "has been a resounding success, both in terms of making driving safer by lowering speeds and reducing deaths and injuries on our roads".
There had been a 26 per cent reduction in casualties and a 39 per cent reduction in fatalities since the introduction of the "default urban" 50km/h limit on March 1,2003, he said.
"Speed management is a key countermeasure for reducing the severity of all crashes," he said.
There have been very few serious accidents on Unley Council streets since it adopted a 40km/h limit in 1999, the council says. In 2011, the Government reduced speed limits from 110km/h to 100km/h on 864km of regional roads and the Transport Department is looking to extend that as part of the Road Safety Strategy 2020. A decision is due later this year.
Officer-in-charge of the Police Traffic Support Branch, Superintendent Bob Fauser, said: "There is strong evidence that reducing road speeds will continue to make our roads safer for all road users." The RAA has given qualified support to the move.
"We support lower speed limits on particular roads like esplanades where there are lot of people," RAA road safety senior manager Charles Mountain said.
The Motor Accident Commission said that since the introduction of the 5 0km/h limit the number of vehicle crashes has fallen 44 per cent - despite an extra 240,000 registered vehicles on the state’s roads.
"Speed management is a key countermeasure for reducing the severity of all crashes," MAC chief executive officer Jerome Maguire said.
Unley Park resident Alana Dec supports widening the council speed limit "I had to become very conscious of my speed when driving in the local streets after being used to 50km/h speed limits," the mother of three month-old Remy said. "Anything which is going to reduce accidents is a good thing.
Road Safety Community Grants - Apply Now
The Department of Planning, Transport and Infrastructure (DPTI) in partnership with the Motor Accident Commission (MAC) is offering grants for groups and organisations to deliver small scale projects that promote safer, greener and more active travel choices.
Projects can focus on improving road safety, getting people cycling, walking or catching public transport; replacing car journeys with technology, doing things locally or using the car smarter.
DPTI's Executive Director, Road Safety, Registration and Licensing, Ms. Julie Holmes said the Department is now accepting applications from South Australian groups and organisations.
"We're proud to support grassroots projects and initiatives that contribute positively towards the environment and developing a culture of road safety," said Ms Holmes.
"Successful applicants will demonstrate a commitment to engaging with communities and will focus on achieving safer, greener and more active travel outcomes in their local area," she said.
"Some of our most successful projects have delivered significant cost and time savings, as well as community health benefits by encouraging people and organisations to think creatively about how to reduce car use."
"We have a number of successful applicants from our last round of community grants. They will be delivering a variety of projects including promoting bike pools, public transport use, using technology, riding to work and using bikes while at work," she said.
Motor Accident Commission (MAC), Chief Executive Officer, Jerome Maguire, believes community organisations are often best placed to identify opportunities that can make a significant contribution to reducing road trauma within their local area.
"Far too many South Australians continue to be touched by road trauma. These grants represent an opportunity to empower communities and help get everyone involved in important local issues in an effort to achieve improved road safety outcomes," Mr Maguire said.
An example of a project funded by a community grant is the Cycle More to Meetings grant provided to the YWCA of Adelaide Inc.
"YWCA of Adelaide Inc provided work bikes which encouraged staff to cycle to city based and near city meetings. This allowed them to make a reduction of 364kms travelled in both work and personal vehicles" said Ms Holmes.
Applications for Community Grants close on Friday, 20 September 2013. For more information about the grants or to apply, visit www.dpti.sa.gov.au/communityprograms or call (08) 8402 1913.
98% of people click. 35% of road deaths don’t
MAC has launched a new campaign urging drivers and passengers to always “buckle up” with figures showing more than one in three road fatalities continue to involve vehicle occupants not wearing their seatbelt.
MAC Chief Executive Officer, Jerome Maguire, said the rate of wearing seatbelts is high with 98 per cent of drivers and passengers using them, however, 35 per cent of people killed on SA roads between 2008-12 were not wearing a seatbelt.
“More than forty years after seatbelt laws were first introduced in South Australia, people still continue to be killed or injured unnecessarily through their lack of use,” Mr Maguire said.
“Wearing a seatbelt doubles your chances of surviving a serious crash, yet there are road users who still travel unrestrained, putting themselves and others at much greater risk of death and injury.
“People who don’t wear a seatbelt try to justify it on the basis that it was only a short trip, or they can’t be bothered, or for some odd reason they believe everyone drives unrestrained.
“There is nothing more frustrating when we know that a person would have sustained only minor injuries if they had been wearing their seatbelt. Sadly, we’re continuing to see the tragic consequences of poor decisions.
“It is crazy the amount of lives that would be saved and injuries that could be prevented if only people would take a few seconds to ‘buckle up’.
“Having a driver’s licence is a privilege that comes with many responsibilities, including ensuring all vehicle occupants are properly restrained,” Mr Maguire said.
With non-compliance amongst fatalities generally higher in regional areas, the new MAC campaign will feature on 51 regional billboards across the State.
Road safety Minister Michael O’Brien said to not wear a seatbelt is like playing Russian Roulette – particularly on high speed regional roads.
“In the last five years, an astounding 87 of the 108 people who lost their lives through not wearing a seatbelt were in regional South Australia,” Mr O’Brien said.
“The real tragedy behind these figures is that some of these deaths may well have been prevented if the driver or passenger had been wearing their seatbelt.
“In a crash, if you're in the front and you're not wearing a seatbelt, you may be thrown into the windscreen or onto the road. In the back seat, you might be thrown onto the front seats, hit the roof, or smash your face into the back of the people sitting in front.”
Mr Maguire said in 2012, MAC paid nearly $30 million in Compulsory Third Party (CTP) compensation to people whose lives have been changed forever due to their decision not to wear a seatbelt.
“What many people don’t appreciate is that anyone who neglects to wear their seatbelt and suffer injury in a road crash may lose 25 per cent of their entitlements to CTP compensation,” Mr Maguire said.
The number of people not wearing seatbelts as a matter of course continues to also confound South Australia Police with 831 seatbelt offences issued during the recent Operation Distraction in July.
Superintendent Bob Fauser, the officer in charge of Traffic Support Branch has made a strong appeal to all motorists to ‘buckle up’.
“South Australian road users need to change their driving culture to stop people dying unnecessarily on our roads. It’s very simple - don’t speed, wear your seatbelt and don’t use your mobile phone while driving. These are all simple things that can help reduce the road toll,” Superintendent Fauser said.
Failure to wear a seatbelt carries a minimum fine of $324 + $60 victim of crime levy and the loss of three demerit points.
Results for Operation Distraction – July 2013
|Mobile phone offences||1442|
|Seat Belt offences||831|
|Failing to have effective control of a vehicle||181|
|Driving without due care||102|
Motorists ignore text driving message
As reportered by Katrina Stokes in the Advertiser.
More than one in three South Australian motorists admit to texting while driving, despite many acknowledging that it is as dangerous as drug driving and speeding.
A survey of more than 600 South Australians conducted by Newspoll reveals hundreds of drivers admit to texting and driving at the same time.
And authorities have warned that the huge growth in texting, surfing the internet, browsing social media, checking emails and making calls are making driving increasingly dangerous.
Thirty-five per cent of SA drivers surveyed said they had sent or read a text message while driving in the past 12 months. During July, police are continuing Operation Distraction a blitz targeting distracted drivers which has caught 1252 people unlawfully using a mobile phone.
Eighteen per cent believed mobile devices were the greatest safety issue on our roads, putting it in the same league as drugs (19 per cent) and speeding (18 per cent).
Texting and driving has become such a widespread problem that insurer AAMI, which commissioned the survey, has just added texting and driving exercises to its nationwide skilled drivers course.
National figures are even more disturbing, with a leap in the percentage of people admitting they have been distracted while driving mirroring the huge growth in smart phone use.
A survey of 3700 drivers across Australia this year found that 13 per cent of people who have had an accident in the last five years admitted that it was caused by distraction.
In a comparison of that distraction. In a comparison of that survey with a similar one conducted in 2010, there were significant rises in the proportion of drivers admitting that they had been distracted by specific activities.
They included text messaging (51 per cent, up from 36 per cent); reading emails on phone (23 per cent, up from 6 per cent); checking or adjusting GPS (38 per cent, up from 2 per cent); and making mobile phone calls (43 per cent, up from 38 per cent).
AAMI’s decision to include texting and driving exercises was prompted by a huge rise in the number of people making insurance claims due to distraction.
The primary culprit is texting and driving.
Examples of recent AAMI claims include: A YOUNG female driver was texting while at an intersection.
She didn’t realise she had rolled forward into the intersection and a truck crashed into the front of the car.
A female driver, 18, was texting while turning right into a supermarket car park. She did not see an oncoming car, which crashed into the side of her car. Both vehicles were written off.
A young driver who was texting and driving was hit by another car while making a right-hand turn out of a street.
Both the driver and passenger suffered whiplash injuries. The car was a write-off.
The alarming new figures come as the Sunday Mail’s Booty Call campaign urges drivers to put their mobile phones in the boot or glove-box while on the road.
Acting Officer in Charge of the Traffic Support Branch, Detective Inspector Peter Duance, said SA Police identified distraction which includes texting while drivingamong the five factors which commonly contribute to road crashes. "Driving while using a mobile device or other handheld device is not dissimilar to driving drunk or under the influence of drugs," he said.
"Drivers using their phones are slower to brake, slower to resume their normal speed after braking and much more likely to be involved in rearend collisions."
Motor Accident Commission chief executive Jerome Maguire said huge smart phone growth was making driving even more dangerous.
"Mobile phones are now pocket computers, allowing drivers to not only make phone calls and send text messages, but also for social media purposes so there’s an even stronger temptation to be stronger temptation to be more frequently distracted," he said. "Research shows that using a mobile phone while driving increases your chance of a crash by as much as three times."
RAA road safety senior manager Charles Mountain agreed the problem of texting and driving was increasing with the popularity of smart phones. "We have become more and more attached to our mobile phones with things like internet access and social media, but it seems these technological advances are only creating more problems for us on the roads," he said.
Mr Mountain said the RAA had recognised the importance of teaching young drivers not to text and drive.
MAC statement in relation to Stuart O'Grady
The Motor Accident Commission (MAC) has partnered with Stuart O’Grady over the past two years as the Ambassador to its safe cycling campaign.
The MAC’s contractual agreement with Mr O’Grady concluded on 31 January 2013.
Upon learning of Mr O’Grady’s overnight admission the MAC thought it appropriate to remove all of its road safety education material featuring Mr O’Grady.
The MAC has sought legal advice as to a recommended course of action.
Reckless drivers a menace near schools
Thousands of motorists putting schoolchildren’s safety at risk by speeding or running red lights as reported by Steve Rice, Adelaide Advertiser.
The carelessness has prompted warnings from authorities for drivers to pay greater attention near schools as students return from holidays today.
SA Police statistics provided to The Advertiser reveal 6932 motorists were detected speeding or running a red light by road safety cameras on main roads at pedestrian crossings near four schools between January 1 and June 30 an average of 38 drivers a day.
The fixed cameras located at Black Forest, Trinity Gardens and Challa Gardens primary schools and Fremont-Elizabeth City High School caught 30 motorists travelling at 30km/h or more over the 60km/h speed limit.
A further 161 drivers were detected speeding between 20km/h and 29km/h over the limit, and 419 motorists were snapped running a red light.
Motor Accident Commission chief executive officer Jerome Maguire said drivers needed to be more vigilant, particularly as some students were walking or cycling to school for the first time.
It is very important that motorists slow down around schools so that they are in a better position to react to the unpredictable behaviour of schoolchildren,’’ Mr Maguire said.
Children will be stepping out of cars, buses and crossing roads, so motorists should be particularly cautious.’’ Mr Maguire said parents could help prepare their children for the journey to and from school by talking about the importance of being safe on the roads.
Parents should stress how to cross the road safely without being distracted by friends and mobile phones.’’
Road Safety Minister Michael O’Brien said it was extremely concerning’’ that motorists were being caught at such dangerous speeds.
In the past six months, the camera adjacent to Black Forest Primary School alone has caught more than 200 vehicles running a red light,’’ he said.
M o t o r i s t s need to understand that if they speed or run a red light they may not just face a fine but the lifelong consequences of injuring or killing someone.’’
Australia’s first virtual reality driving simulator to save lives
MAC is stepping up its efforts to educate South Australian motorists on the dangers of mobile phone use while driving by using state of the art virtual reality technology.
MAC will take the first vehicle simulator in the country of its kind to major shopping centres where the general public can freely use the technology to realise the consequences of a simple call, text, Facebook post or tweet.
The practical education initiative coincides with Operation Distraction - a month-long police focus targeting motorists using their mobile phone while driving. Around 650 drivers have been reported for driving while using a mobile phone at the halfway point of Operation.
MAC Chief Executive Officer, Jerome Maguire, said research shows the use of a mobile phone while driving increases the risk of being involved in a crash by up to three times, which is why it is a focus for public education and enforcement.
“We’re constantly exploring new avenues to deliver education and this technology allows participants to engage in practical teaching methods,” Mr Maguire said.
“The car is stationary so it allows participants to better understand the dangers of many situations in complete safety through virtual reality technology.
“The virtual reality glasses are connected to the vehicle’s accelerator, brake pedal and steering wheel in order to ensure a realistic experience.
“Participants are challenged to multi task and interact with their phone while driving to demonstrate the dangers and consequences of being distracted.
“Mobile phones are integrated into all aspects of our lives, making it tougher to achieve the essential cultural shift towards accepting the dangers of using them when driving.
“Mobile phones are now pocket computers, allowing drivers to not only make phone calls and send text messages but for social media purposes.
“Social media has created increased potential for individuals to use their mobile phones to become immediately aware of what’s happening in their social circles.
“Today there’s an even stronger preoccupation to check updates and respond, leading to distractions in multiple circles of daily life, including the car.
“The simple truth is that use of a mobile phone can cause drivers to take their eyes off the road, their hands off the steering wheel, and their minds off the road and the surrounding situation.
“Inattention is most implicated in rear end crashes that make up over 40% of Compulsory Third Party (CTP) insurance claims and costs approximately $85 million each year,” Mr Maguire said.
Qualified driver trainer and owner of the virtual reality driving simulator, Darren Davis, said the goal is to make all drivers safer and smarter road users.
“The general public will have a hands-on experience of how using a mobile phone can cause tragic outcomes,” Mr Davis said.
“The driver has to steer, brake, accelerate and make decisions when confronted with true-to-life road and traffic situations.
“The simulator exercise will make an immediate impact on how participants will approach their future behind the wheel.
“People will realise very quickly that they cannot drive a car safely if they are not concentrating,” Mr Davis said.
The virtual reality simulator will appear at Westfield Shopping Centres Tea Tree Plaza 17-19 July, Marion 22-24 July and West Lakes 29-31 July. There will be further appearances of the simulator at other shopping centre locations later in the year.
SA drivers must change their thinking on the road to stop rising road toll
The mentality of road users’ needs to change dramatically to rein in the road toll in the second half of 2013.
A horror run of seven deaths on regional roads between June 21 and June 25 has taken the state's road toll to 57, compared with 48 this time last year.
Failure to wear a seat belt, driver distraction, speed or alcohol have been a factor in a majority of the deaths this year.
Police believe 10 of the deaths could have been avoided if the victim had been wearing their seat belt, as required by law.
The road toll hit 57 tonight after an elder woman struck by a car at Osborne on June 19 died from her injuries today.
The high number of fatal crashes attributed to distracted road users and failure to wear seat belts has led to the launch of Operation Distraction.
Traffic Support Branch officer-in-charge Superintendent Bob Fauser said police would specifically target these issues in the month-long statewide blitz.
"These 56 people (killed this year) are not just a number, they are mothers, fathers, sons and daughters who have died on our roads and there would be hundreds of traumatised family and friends as a result of these incidents," he said.
"Drivers need to understand that when they are distracted by their mobile phone ... they are distracted from that driving task and this is contributing to the fatalities that are occurring on our roads.
"Drivers also need to understand that if they don't take that second or two to put their seat belt on, then the risk of them becoming seriously hurt or even killed as a result of a collision increase dramatically."
Deaths among all categories of road users, except cyclists, are higher now than they were at the end of June last year.
Motor Accident Commission chief executive Jerome Maguire said there needed to be a clear shift in the mentality of some road users.
"We have to continue to change the way we think about road trauma - the majority of people think that crashes are due to fate," he said.
"While the majority of the community get the road safety message and understand the importance of driving safely, there are still a small number of people who fail to heed all the warnings.
"The deaths and serious injuries recorded to date this year illustrate how important it is for everyone to reduce their risk and the risk that they can pose to others on the road.
"This means driving within the speed limit and to the conditions, recognising the dangers of driving while using a mobile phone, and always wearing a seat belt.
"When any of us fail to do these simple tasks the consequences can be deadly."
Road Safety Minister Michael O'Brien said particular efforts needed to be focused on regional areas, where 36 of this year's deaths have occurred.
"Speed is often a factor in road crashes in regional areas, so the State Government is reviewing country speed limits," he said.
"We must also continue to repeat the message that driving in regional areas requires undivided attention and that reckless driving, especially among young males, can lead to death and serious injury."
New Penalties Apply
Driving while inappropriately using a mobile phone now carries a fine of $300 with a $60 victims of crime levy and the loss of 3 demerit points.
A driver or passenger failing to wear a seat belt now carries a fine of $324 with a $60 victims of crime levy and the loss of 3 demerit points.
Motor Accident Commission chief executive Jerome Maguire said while the majority of the community get the road safety message and understands the importance of driving safely; there are still a small number of people who fail to heed all the warnings.
“The deaths and serious injuries recorded to date this year illustrate how important it is for everyone to reduce their risk and the risk that they can pose to others on the road.
“This means driving within the speed limit and to the conditions, recognizing the dangers of driving while using a mobile phone, and always wearing a seatbelt.
“When any of us fail to do these simple tasks the consequences can be deadly.
“No level of deaths or injuries should ever be considered acceptable. We constantly need to work to achieve further improvements in road safety to ensure that as many people as possible make it home safely,” Mr Maguire said.