The Motor Accident Commission (MAC) and the Adelaide United Football Club have joined forces in a new partnership to promote road safety.
MAC Acting General Manager Road Safety, Matt Hanton said teaming up with the reigning Hyundai A-League Champions will provide a significant opportunity to share road safety messages with South Australia’s growing football (soccer) community.
“MAC has a strong presence throughout the state with partnerships across various sporting codes and it is great to now be working with the Reds to reach a whole new audience.
“Sport captures the interest of communities and our partnerships involve far more than putting a logo on a sign, shirt, or football. It is a way of targeting specific spectator groups that are largely composed of those overrepresented in the road toll.
“16 to 41 year olds account for 50 per cent of the Adelaide United membership and 73 per cent are male, the same demographics that are most implicated in deaths and serious injuries on our roads,” said Mr Hanton.
MAC will have the ability to engage directly with fans at Coopers Stadium and will also join the Club’s Development Program to deliver road safety messages to around 50,000 people through schools, local clubs, and community events.
“Education is a key component of MAC’s approach to reducing road trauma and through this partnership we will be using highly respected Adelaide United players Eugene Galekovic, Tarek Elrich and Michael Marrone, as MAC’s official Road Safety Ambassadors, to talk road safety to their team mates, supporters, and the wider community.
“These players have the important role to influence behaviours and decision making on the road,” said Mr Hanton.
Adelaide United Chief Executive Officer Grant Mayer, welcomed MAC’s support.
“We are looking forward to working with MAC to remind supporters and football fans about choices and consequences when it comes to road safety,” said Mr Mayer.