Media Releases

The callers ask for ask money to be sent by Western Union money transfer.

People should be aware that this is yet another variation of scams where people are told they will receive money if they pay a certain fee.

SA Police remind everyone that if it sounds too good to be true, it usually is. You should never send money via funds transfer organisations, or directly into bank accounts, based on these types of phone calls.

Anyone who has been a victim of such a scam is encouraged to report it via the police assistance line on 131 444.  To learn more about this or similar scams, go to www.scamwatch.gov.au 

For the period 2009 to 2012, 7% of road crash casualties arose from fatigue crashes. However, during the Easter period, it increased to 16%.

MAC Chief Executive Officer, Jerome Maguire said holiday periods produce high volumes of traffic on major highways and arterial roads and therefore involve inherent risk to the safety of all road users.

“Road users can become distracted by the festivities being had, be in a rush to fit in all their commitments or simply become complacent about road safety,” Mr. Maguire said.

“Fatigue is one of the silent killers. Often people leave straight after work and drive for continuous periods or when they normally might be sleeping.

"Make sure you get a good night's sleep before you hit the road, plan to take a break every two hours for at least 15 minutes and take extra care on unfamiliar country roads.

MAC research shows 17% of casualties arose from crashes on rural roads of 80km/h and above, but this jumped to 36% at Easter.

Additionally, 3% of casualties arise from ‘head-on’ crashes whereas at Easter it jumped to 8%. Likewise, ‘hit fixed object’ crashes normally accounted for 15% of casualties, but 19% at Easter. These types of crashes are characteristics of many fatigue related crashes.

“Fatigue crashes can be incredibly severe - as they typically involve high speeds and the driver usually makes no attempt to avoid or prevent the crash.

“Tiredness can lead to a serious or fatal crash because it slows our reaction times and our ability to concentrate on the road and traffic around us.

“The classic warning signs of fatigue while driving are yawning, poor concentration, restlessness, blurred vision, over-steering or boredom,” Mr Maguire said.

MAC Easter bunnies will hop to the streets of Adelaide handing out free Haigh's chocolate eggs ahead of the long weekend to remind motorists to prevent the onset of fatigue by resting every two hours when driving.

“As we enjoy time with our family and friends this Easter, let's all make the commitment to keeping our roads safe.

"When we go out on the road, we all make choices; sadly some choose the choice of putting others at risk.

"Fatigue, exceeding the speed limit, driving drunk, failing to wear seat belt - all these things add up to road trauma,” Mr. Maguire said.

Haigh's Chocolates Chief Executive Officer, Alister Haigh said, Haigh’s Chocolates was pleased to support the important ‘Prevent Fatigue, Rest Every Two Hours’ campaign.

“Easter, along with the school holidays, is such a busy time on our roads and we really do need to be reminded to take great care when we’re travelling.

“What better way to spend a break from driving and celebrate Easter than with Haigh’s chocolate,” said Mr Haigh.

The following road safety tips are recommended to help prevent fatigue:

• Plan your trip with a good night's sleep the night before;
• Plan not to travel for more than 8-10 hours in any one day;
• Plan your trip to include regular breaks every two hours for 15 minutes or more;
• Plan to start your trip early in the day and try not to drive into the night;
• When you stop, get out of the car, stretch and walk around for a while or have a nap;
• Don't rely on coffee and energy drinks. Water will keep you hydrated;
• Share the driving if you can. Passengers can tell you if you are looking tired or showing signs of tiredness;
• Don't overeat;
• Don't drink alcohol before driving or during rest breaks. Alcohol can make you feel tired more quickly, as well as putting you at risk of being over the legal limit;
• Check the labels on prescription medicines that may affect your alertness or cause drowsiness. If this is the case, contact your pharmacist or local GP for advice.

South Australian road toll statistics for Easters, period 2009-2012

You can find the MAC Easter bunny giving away free Haigh’s chocolates at the following locations and times:

Wednesday 27 March

Adelaide Train Station

7.00am – 10.00am

Thursday 28 March

Hindmarsh Square 

6.30am – 9.30am

Top of Rundle Mall (Pulteney Street side)

11am – 2pm

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MAC Communications Manager, Jehad Ali, said many people heading away may take unnecessary
risks because they are anxious to arrive at their destination.

"Safe driving should always be top of the mind, but we are urging everyone to take extra precaution
over the course of the long weekend.

"Road deaths and injuries can be prevented if we make the conscious decision to give road safety the
priority it deserves.

"It is all too easy, but potentially fatal, to be in a rush, drive tired, or find your mind wandering when
you're behind the wheel.

"Road crash casualties are currently tracking below the tally at the same time last year (1,157
compared to 1,221), but all road users can not afford to be complacent.

"Drivers, by simply obeying the road rules - sticking to the speed limit, not driving impaired, always
wearing a seatbelt and not using a mobile phone - can help reduce the number of people being killed
and seriously injured on our roads.

"With driver fatigue also playing a part in many crashes on country roads, we encourage those who
are heading away to ensure they take adequate breaks on long trips.

"290 road crash casualties have been on the State's country roads this year. Put simply country roads
need safer drivers.

"Other road users also have an important role to play. Passengers can hold drivers accountable for
safe driving and speak up if they feel unsafe.

"Pedestrians, cyclists and motorcyclists are our most vulnerable road users and are encouraged to
take responsibility for their own safety by wearing protective and highly visible clothing.

"Getting to your destination later is better than never getting there at all. With the Adelaide Cup this
long weekend, leave the 'punting' to the track - not the road," Mr Ali said.

Police are also urging drivers to study their road form, and not just the racing form, this Adelaide Cup
long weekend. It's a sure bet that police will be focussing on fatigue, drunk driving and speed over the
three day break.

"Drowsy, fatigued driving is as dangerous as drink driving", says Superintendent Bob Fauser, Officer
in Charge of SAPOL's Traffic Support Branch.

"Time and quality rest are the only ante-dotes.

"We ask drivers to think about the life-long impact on everyone if they're involved in a road crash.
Then there's also the impact on work and home life when someone is detected drink driving and loses
their license."

"Be warned that police will be enforcing safe driving at every opportunity, so drivers should expect to
be stopped for alcohol and drug testing, and we'll be watching for people failing to wear seat belts and
speeding.

"While rest stops, eating regularly and drinking water help concentration when driving extended
periods without quality sleep will lead to fatigue, which is a killer on our roads."

"Sharing the driving helps, but we ask people to remember that the only thing that cures fatigue is
proper rest. Winding down the window, turning up the music or eating will only give you a short term
benefit."

With the running of Adelaide Cup on Monday track-side will be the place to be, but police want you to
leave the car home if your day is going to involve alcohol.

"Don't make your day at the races the day when you lose it all.

"It takes more than a cup of coffee or two to make a driver fit to drive after a few alcoholic drinks.

"We also have drivers who are distracted by their mobile phones, or are impatient to reach
destinations and driving recklessly, leading to a potentially lethal mix of drivers out there on our
roads," Superintendent Bob Fauser said.

Police and MAC will continue to remind road users that road safety is everyone's responsibility. So
stay on form!

Approximately 4,000 students from over 40 schools will converge at the Adelaide Entertainment Centre tomorrow for the RAA’s annual Street Smart event.

RAA wants more road safety education to be available for schools after a recent survey of young people found many parents are not leading by example when it comes to good driving behaviours.

In a survey of South Australian high school students, one in three teenagers said their parents have sped (33.6%) or they’ve seen them talking on their mobile phones while driving (33.8%), and 17.4 per cent of parents have texted while driving.

The students were surveyed before attending today’s Street Smart event – South Australia’s largest youth road safety event.

RAA General Manager Public Affairs, Penny Gale said education is the key to ensuring our young people stay safe on the road.

“Parents are there for their children right from the moment they learn to cross the road, but it’s important for parents to be aware that their actions speak louder than words,” said Ms Gale.

“If parents don’t want their children to use a mobile phone while they learn to drive, they should make sure they’re not seen to be doing the opposite.”

The majority of students surveyed (80%) said they were taught about road safety at home, compared to only a third of students stating they learnt important road safety lessons at school.

Ms Gale said it’s statistics like this that highlight the value of educational programs like Street Smart.

“The event is the largest of its kind in South Australia, with almost 4,000 year 10, 11 and 12 students from 38 high schools being given a front row seat to the harsh realities of being in a serious crash,” said Ms Gale.

“Today the students will not only see the effect a crash has on them as young drivers, but also how it impacts on their friends and family and potentially the rest of their lives.”

MAC Chief Executive Officer, Jerome Maguire said road trauma is widely known as being a huge social issue affecting the health and well-being of many young South Australians across the State, so MAC’s Major Partnership of the event was an obvious fit.

“MAC is continually seeking innovative ways to improve road safety knowledge and promote safe, responsible road use,” said Mr Maguire. 

“Street Smart aims to equip young people with the knowledge to make informed decisions, develop positive attitudes and adopt safer road user behaviours.

“We want young people to be safer road users and to apply positive attitudes in the future activity as motorists.  There were 17 fatalities recorded in the 16 – 24 year age group in 2012, 7 were aged 16 to 19 years.

“Inexperience, underdeveloped decision-making skills and a greater propensity to take risks, especially among young males, are reasons why young drivers continue to be over represented in causality crashes.

“These figures are a painful reminder of dreams unrealised and hopes unfulfilled – and should strengthen our resolve in helping to keep young people safe on our roads. 

“MAC and RAA share a common vision for young people in South Australia. We want them to turn their potential into bright futures – not be suffering from the devastating effects of road trauma," Mr Maguire said.

The 30 year old has appealed for responsible road behaviour this weekend and pledged his support for the Motor Accident Commission’s (MAC) road safety initiative.

Thanks to MAC, motorsport fans with a ticket to this weekend’s race can travel to and from the event for free on any Adelaide Metro bus, train or tram.

Speaking at the launch, Rick Kelly said it’s concerning that some people ignore the drink drive messages and are selfish enough to put the lives of others at risk.

“There are just no excuses for drink driving. If you’re planning on drinking this weekend, plan an alternative way of getting home. It’s as simple as that,” Mr. Kelly said.

“Jack Daniel’s is a great supporter of my team and of driver safety, through its Pace Yourself. Drink Responsibly messaging.”

“As racing drivers we push the limit on the track, you want to go as fast as you can, but when it comes to driving on the road it’s all about staying safe and making good decisions.

“One bad decision can change your life. You could lose a mate or your own life.

“This is a great initiative by MAC. Not only is the free public transport great value, it also means you can have a few drinks and not worry about being over the limit,” Mr Kelly said.

MAC Chief Executive Officer, Jerome Maguire, said fans have access to quality racing, fantastic concerts and now free public transport across all four days of the race.

“There is an obvious cost saving for fans but it’s also important to recognise the road safety benefits associated with this initiative,” Mr. Maguire said.

“Motorsport fans can leave their keys at home and appreciate the race, and enjoy a few drinks without the need to drive home.

“It’s great to be in Adelaide at this time of the year, and we want people to enjoy their nights in the city, but also to stay safe,”

“Our city streets are bursting with activity from this weekend. I urge all drivers to monitor their alcohol intake and all pedestrians to think carefully about their next step.

"Alcohol impairs processes critical to safe road use, such as vision and reaction time, it is also associated with impaired judgement and so is often linked to other high-risk behaviours - such as not wearing a seat-belt.

Mr Maguire said people should not underestimate the financial consequences of drinking driving.

"People might be surprised to know a drunk driver who suffers injury in a road crash may lose all or a substantial portion of their entitlements to Compulsory Third Party (CTP) compensation.

"MAC can also demand drink drivers to repay millions of dollars to the CTP insurance fund for the costs incurred as a result of them seriously injuring a victim in a crash.

"Likewise, passengers who knowingly choose to drive with an intoxicated person may be deemed negligent, and therefore may also have their CTP compensation reduced by as much as 50%. 

“These are not words designed for scare tactics sake. They’re designed for people to understand the real consequences of making poor choices on the road.

“We are all responsible for our actions and the choices we make. Don’t be silly enough to believe that you’re immune to the devastating effects of road trauma,” Mr Maguire said.

Chief Executive of the SAMSB, Mark Warren, said the Clipsal 500 Adelaide free public transport initiative supported by MAC is of huge benefit to all the fans that flock to the event.

“We urge patrons to make use of it and to take heed of the wise words of advice from V8 Supercar driver Rick Kelly when it comes to responsible behaviour on the road,” Mr Warren said.

Motorsport fans and patrons should go to www.clipsal500.com.au or www.adelaidemetro.com.au for information on the free public transport service.

• Download Media Release
• Watch MAC's drink-driving advertisement

The Motor Accident Commission (MAC) statistics reveal the month of March from 2000 - 2011
claimed an average of 813 road crash casualties - the highest average number over the decade.

MAC Chief Executive Officer, Jerome Maguire, said the alarming statistics has sparked MAC to
plead with road users to take extra care on the roads.

"It's great to be in Adelaide at this time of the year, and we want people to enjoy themselves, but
they also need to ensure they stay safe on the roads," Mr. Maguire said.

"The statistics show that March is indeed the month with most road crash casualties. March has an
average of 813 casualties compared to the normal monthly average of 732 - an increase of 11%.

"The month of March has above average figures across all road user groups, and has the highest
monthly average for drivers, motorcyclists and cyclists.

"There are more people out and about, so the risk of getting hurt is greatly increased, which is why
we need to be extra vigilant.

"So far this year, 15 people have lost their lives on South Australian roads. The total number of
people involved in road crash casualties is 927.

"MAC and the South Australia Police will continue to target road users with our messages,
campaigns and enforcement, and we will never be satisfied until our road toll is zero.

"If you speed, drive on drugs or alcohol, don't wear a seatbelt or are inattentive you will not only be
caught by police, but you risk your life and the life of other innocent road users, and that is just not
acceptable.

"Each tragic loss has a profound and devastating impact on families, friends and communities and
preventing this sort of trauma is something we all must work to address."

"A heightened attention on road safety means that all road users should be embracing a shared
responsibility for their safety and the safety of others at all times.

"There is no excuse for any road user having a poor attitude towards road safety. At the end of the
day, we are all responsible for our own behaviour on the road.

The MAC is also issuing a specific reminder to motorists heading into the city cautioning them on
the unpredictability of drunken pedestrians.

"Drink-walking is a serious problem with about a third of pedestrians killed or seriously injured
having a blood alcohol content (BAC) over 0.05," Mr Maguire said.

"Motorists can help make the road environment safer for pedestrians by looking out for them at
crossings and intersections, and being aware of the potential presence of pedestrians affected by
alcohol, particularly around entertainment venues.

"Pedestrians need to remember during this busy period to cross at designated crossings and if you
are in a group keep an eye on your mates to make sure they don't do anything silly on the roads.

"In a collision with a vehicle, pedestrians are always the weakest party and are at a greater risk of
injury or death compared with most other road users," Mr Maguire said.

Table 1 - Mean number of casualties by month and road user type, crashes 2000 to 2011

The following table presents the number of casualties arising from crashes, by month of year and road user injured, as averages for the period 2000 to 2011. It shows that March is the month with most casualties. March has an average of 813 casualties compared to the monthly average of 732 - an increase of 11%. March has above average figures for all categories of road user, and has the highest monthly average for drivers, motorcyclists and cyclists.

• Download Media Release

Mr Ellis earned himself a new Alpinestars leather jacket as the challenge one winner after participating in MAC’s newest motorcycle road safety initiative.  

There are three challenges in the series. Challenge two is now underway with an Arai Isle Man TT replica helmet on offer.

Entrants are required to answer a series of online questions, the answers to which can be found by navigating the educational content on MAC’s motorcycle safety pages.

All entrants go into the draw to win the ultimate prize – a VIP trip for two to the 2013 Australian Motorcycle Grand Prix and the opportunity to meet five-time, 500cc MotoGP World Champion Mick Doohan.

Experienced rider, Mr Ellis, said he was excited to be the Challenge One winner and hopes other riders get involved.

‘Whether you’re an experienced, returning or novice rider MAC’s online education provides important safety tips and advice.

“The initiative certainly made me think about my own safety. It’s all about being a safer and smarter rider,” Mr Ellis said.

Mick Doohan, said, he wants motorcycle riders to get involved and enjoy the competition, but take notice of the important safety messages.

“Motorcycle riders are just so vulnerable but they can reduce their chances of being in a crash by heightening their knowledge and by the way they ride,” Mr Doohan said.

“Riders need to ‘treat intersections as black spots’, approach all intersections carefully and be ready to stop or take other evasive action.

“The right protective clothing can also make the difference between a nasty fall and injuries preventing them from ever riding again.

“And ‘the road is no place to race’. Race tracks are designed for just that – racing - and motorcyclists are not invincible on the road where there are so many dangers.

“It’s also really important that drivers play their part too. They need to be really aware of how exposed motorcycle riders are, and to look-out for them,” Mr Doohan said.

• Click here to enter the Challenge Two competition.
• Watch MAC's Motorcycle road safety advertisements

For the period 2008 to 2012, people aged 70 and above, accounted for 78 of the 533 deaths on South Australian roads or about 15% of total road deaths.

Considering that this age group currently accounts for only 11.2% of the population but 15% of road deaths means they are over represented.

MAC Chief Executive Officer, Jerome Maguire, said as our community ages and the pool of mature road users gets increasingly larger, the need to focus our road safety efforts to address the risks to older people will become increasingly important.

“For good reason, Road Safety authorities have traditionally placed an increased focus on the younger generation,” Mr Maguire said. 

“In the coming decades however, the number of elderly road users will increase considerably and so too their proportion of traffic incidents.

“When involved in traffic crashes the risk of severe injury is considerably higher for older road users because of their physical vulnerability.

“Family members should be proactive in ensuring the safety of their loved ones on the road, especially if they are impaired with a condition that may hinder their driving abilities.

“Family members are in the best position to convince the elderly to go for a regular medical assessment and check on the important physical abilities required for driving.

MAC provides critical funding to the South Australia Police (SAPOL) for the delivery of Road Safety Education (RSE) to older road uses.

“The funding allows people to take part in important RSE in their respective community group,” Mr Maguire said.

“The education is important to respectfully inform the elderly about the functional limitations that go with aging, and the aids available to continue driving a car safely for as long as possible.

“The RSE offers an opportunity to educate our older road users about recent changes in traffic situations and rules, and offers advice and guidance to deal with problem situations that they could come across while out on the roads,” Mr Maguire said.

MAC’s recommendations to older pedestrians are:

• Be aware of your physical limitations;
• Plan your day - avoid busy traffic times;
• Cross where you can see clearly and always use a pedestrian crossing if one is available;
• Avoid distractions such as talking to others and mobile phones;
• Be careful crossing between parked cars;
• Make sure drivers can see you - wearing something bright is a good idea.

Road Safety recommendations to older drivers:

• Recognise that road rules change regularly and these may affect the way you need to drive;
• Take extra care at night or in bad weather – and try to avoid driving at these times if possible;
• Plan ahead - by planning the route in advance this will help you cope better with the journey ahead;
• Traveling is tiring and being fatigued can lead to a crash.
• Check with your doctor about the effects of any prescribed or purchased medicines as they can affect your driving ability.

Any community group seeking RSE can contact the SAPOL Road Safety Section on 08 8207 6567.

 The table below illustrates the breakdown of the deaths on South Australian roads follows:

 22 people aged 70 and above, were killed in 2012, 3 more than in 2011 and 6 more than the previous 5 year (2008-12) average. Fatalities in this age group for 2012 include; 13 drivers, 3 passengers and 6 pedestrians (includes 1 gopher rider).

• Download Media Release
• Moving Right Along is a program that encourages safer, greener and more active travel for older South Australians. Find out more here

MAC Chief Executive Officer, Jerome Maguire, said motorists need to look out for children on the roads, some of whom may be walking or cycling to school for the first time.

“It is very important that motorists slow down around schools so that they are in a better position to react to the unpredictable behaviour of school children,” Mr Maguire said.

“Motorists should remember that in School Zones there will be children who haven’t been in school for some time and who still might be in holiday mode.

“Motorists will need to pay extra attention with more buses and cyclists on the roads as well as young inexperienced pedestrians.

“Children will be stepping out of cars, buses and crossing roads, so motorists should be particularly cautious.

“During the summer break it is easy to drive past schools and not pay attention to School Zones because they are not in use.  This can create habits where you’re driving on ‘auto pilot’ and not slowing down when you need to.

“Drivers should also be aware of the 25km/h speed limits on the approach to school crossings.

The 25 km/h speed limit also applies between School Zone signs when children are present.

“School zone speed limits apply when a child is in the school zone; including outside of school hours and whenever a child is on the road, footpath, median strip or even on a bicycle.

“Drivers also need to adhere to the 25km/h speed limit in either direction when passing a school bus that has stopped for the purpose of dropping off or picking up children.

“It is vital that we all slow down and pay extra attention to the roads to make sure we give our children the safest possible start to the school year.

"Parents can help prepare their children for the journey to school by talking through the importance of being safe on the roads before they head back to school.

“Parents should stress how to cross the road safely without being distracted by friends and mobile phones,” Mr Maguire said.

Parents dropping their children off at school should:

• Let children out of their vehicle on the kerbside;
• Never call out from the opposite side of the road, as young children have poor peripheral vision and may not see approaching vehicles when they cross;
• If waiting for a child who is travelling by bus, wait on the same side of the road as the bus stop;
• Take extra time to look for children at intersections, on median strips and on kerbs;
• Avoid parking too close to a marked school crossing;
• Enter and exit driveways and alleys slowly and carefully particularly when reversing;
• Watch for children on and near the road in the morning and after school hours;
• Reduce any distractions inside their car so you can concentrate on the road and your surroundings. Switch their mobile phone to ‘silent’ to avoid the temptation of being distracted while driving.

The MAC supports the South Australia Police Road Safety Education program aimed at pre-primary and primary school children. The program focusses on using the road system safely particularly when walking or riding bicycles and the wearing of appropriate child restraints.

• Download Media Release
• Watch Channel Ten News
• More information on seatbelts and child restraints

The MAC campaign supports the South Australia Police state-wide operation which aims to educate all road users about the rights and obligations of riders.

South Australian cycling star Stuart O'Grady has teamed-up with MAC in launching the ‘Be Safe, Be Seen’ campaign in the face of a new study by the Centre for Automotive Safety Research (CASR) revealing the level of conspicuity amongst riders is of concern. 

MAC Chief Executive Officer, Jerome Maguire said, CASR’s roadside observations of rider conspicuity revealed less than half of cyclists observed to have high frontal visibility and only one in five identified as having high rear visibility.

“Over the last decade road crash casualties fell by 21%, whereas cyclist casualties increased by 22%. Cyclists account for approximately 5% of Compulsory Third Party (CTP) claims, costing the insurance fund over $20 million annually,” Mr Maguire said

“Visibility is identified as an important safety issue for riders, particularly with regards to drivers’ detection of riders.

“Research shows that improving a rider’s visibility has found to significantly lower injury severity resulting from a cycling crash, independent of time of day.

“Riders need to be aware of the importance of good lighting, fluorescent, reflective and generally light and bright clothing to help increase their safety on the road.

“Studies have shown that the time to react to a person wearing fluorescent safety clothing is about 40% faster than reacting to a person in darker clothing.

“With normal headlights, a driver identifies a person in dark clothing about 55 metres away, but this extends to about 250 metres away if the person is wearing reflective clothing.

“Improving the visibility of riders is one way for reducing collisions, particularly during the day, when the majority of rider crashes have occurred.

“Increasing a rider’s visibility also plays a leading role in reducing the gravity of injury outcomes from rider crashes as motorists have more time to take evasive action, such as braking or swerving, lessening the impact severity.

“Motorists need to play their part too and check mirrors for riders who could be traveling alongside their vehicle and should scan for riders at intersections or when turning. 

“MAC’s Major Partnership with the Santos Tour Down Under is the perfect opportunity to promote a road safety message to riders,” Mr Maguire said.

Stuart O’Grady said that MAC’s online rider education is a valuable resource for all riders before taking to the streets for commuting or recreational purposes.

“Riders should wear reflective, flouro or light-coloured gear. Your helmet and even your shoes can enhance your visibility. A reflector on your backpack is also a great idea,” Mr O’Grady said.

“Riders should also ‘light up’ night and day. A flashing white front light, a red rear light on your bike help others see you and are essential pieces of equipment for any rider.

“Riders should keep around a metre from the kerb when riding, avoid motorists’ blind spots and use clear hand signals to make it easy for motorists to understand their intentions.

“Whether you’re experienced or a novice rider, it is important to remember to take care on the roads, be aware of motorists and make sure you remain visible at all times,” Mr O’Grady said.

A regular and skilled rider Mr Robert Alvaro, of Unley South Australia, sustained serious head, shoulder and neck injuries following a collision in October 2009.

Speaking at the launch, Mr Alvaro said, the motorist simply didn’t see him when he was riding home from a morning ride and collided with the motorist at an intersection on Cross Road at Urrbrae.

“The car suddenly made a right hand turn in front of me, failing to give way, and I struck the front left of the car, and was catapulted across the bonnet at about 50km/h,” Mr Alvaro said.

“My head shattered the windscreen of the car and left me trapped in the glass. I dislocated my right shoulder, sustained abrasions to my eyelid, forehead, cheek and ears as well as deep lacerations and bruising to my legs.

“I was unable to return to work immediately following the crash and even found it difficult doing the simple daily chores around the house.

“While the crash happened some time ago I still experience some discomfort in my shoulder and neck. I still sometimes experience anxiety when I ride and as a result don’t ride anywhere near as far or often. 

“Riders need to take note of MAC’s ‘Be Safe, Be Seen’ message. The campaign is about promoting a safer mind-set amongst riders and helping to prevent what I have recently experienced,” Mr Alvaro said.

MAC’s campaign comprises of a large inflatable bike, pavement, tree and café signage, radio advertisements, a promotional vehicle and staff, safety slap bands, and online education.

• Check out Stuart O'Grady's Be Safe Be Seen Tips
• Download Media Release
• Channel 9 News Story
• Channel 10 News Story
• Read the Centre for Automotive Safety Research recent report on the conspicuity of South Australian cyclists.

The choice to be a drunken passenger in a car driven by a drunk driver should mean 31 years old, Shaun DeVries of Adelaide, should not be alive to celebrate Christmas this year.

Shaun had a blood alcohol concentration (BAC) of 0.138, and the driver a BAC of 0.176, after their speeding, out of control vehicle heavily collided with a tree at the Britannia roundabout in 2007.

Returning back to the crash scene Shaun said, make no mistake I should be dead and not here to enjoy another Christmas this year with my family and friends.

"I made terrible choices that evening which will haunt me for the rest of my life," Mr DeVries said.

"We chose to take the car knowing we'd drink alcohol. And I made the stupid decision to get into the car knowing my friend was drunk.

"I now have metal plates in my left shoulder, forearms and left elbow. I broke my left foot, cracked my ribs and damaged my cheekbone.

"The damaged nerves in my arms resulted in disfiguring of my right and left hand and I now only have half the strength I once did.

"Following the crash I suffered from depression. My injuries prevented me from working which meant I lost my businesses. This set me back five years in my career and life in general.

"I feel so terrible for putting my family through the ordeal. They were full-time carers for months following the crash.

"I hope people who see my video change the way they think about road safety and it encourages them to make the right choices as drivers and passengers.

"Road safety is all about making good decisions, and understanding the consequences of poor
choices.

"If a mate is drunk and is going to drive, take the keys away, and don't support their decision to drink and drive by becoming a passenger. Don't make the same mistake I did.

"If you're planning on drinking this festive season, please don't take the car. Don't be tempted to drive home," Mr DeVries said.

MAC Chief Executive Officer, Jerome Maguire, said the holiday season is upon us and that means office parties, ringing in the New Year, and socialising at gatherings where alcohol may be served - but that's no justification to drink and drive.

"There are a range of alternatives including designating a sober driver, catching a cab or public transport," Mr Maguire said.

"Alcohol impairs processes critical to safe road use, such as vision and reaction time, it is also associated with impairedjudgement and so is often linked to other high-risk behaviours - such as not wearing a seat-belt.

"With a 0.05 BAC or just over, your reaction time and judgment is significantly reduced. The likelihood of a crash is double at 0.05 and four times at 0.08.

Mr Maguire said people should not underestimate the financial consequences of drinking and driving.

"People might be surprised to know a drunk driver who suffers injury in a road crash may lose all or a substantial portion of their entitlements to Compulsory Third Party (CTP) compensation.

"MAC can also demand drink drivers to repay millions of dollars to the CTP insurance fund for the costs incurred as a result of them seriously injuring a victim in a crash.

"Likewise, passengers who knowingly choose to drive with an intoxicated person may be deemed negligent, and therefore may also have their CTP compensation reduced by as much as 50%," Mr Maguire said.

SA Police (SAPOL) is supporting MAC's campaign this festive season.

Assistant Commissioner Linda Williams said that drink-driving remains one of the biggest killers on our roads.

"You don't have to be drunk to be over the limit and you certainly can't judge your blood-alcohol level by how you feel," Assistant Commissioner Linda Williams said.

"Right across this festive season SAPOL will be conducting random breath tests at all times of day and night - on main roads and the back roads.

"Sometimes you'll know we're there, sometimes you won't. Don't take the chance - it just isn't worth it. My advice is; always be prepared. If you plan to have a couple of drinks, pre-plan how you will be getting home. It could save your life," she said.

In South Australia there are approximately 30% of driver / rider fatalities, and 20% of serious injuries, with a BAC of 0.05+.

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• Listen to ABC interview
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Premier Jay Weatherill said the reforms would make the insurance scheme fairer for all South Australians as well as ease the cost burden on South Australian motorists and taxpayers.

"Cost of living is a big concern in our community and reducing motor insurance premiums will help just about every family," Mr Weatherill said.

"The new scheme will be more affordable for motorists, who will save about $160 over the next two years as a result of the changes.

"It also will be fairer for the people who are currently not covered by CTP insurance when they suffer debilitating injuries in single-vehicle accidents.

"Each year, about 40 per cent of catastrophically injured road accident victims are left without compensation from the CTP insurance scheme.

"This is because these victims are not covered because there is no-one at fault.

"By moving to a no-fault scheme, all motorists regardless of fault will be covered in the event of an accident resulting in catastrophic, permanent injury."

Treasurer Jack Snelling said people who sustained minor injuries in an accident will still have all of their medical, care and treatment needs met and most income from days off work covered.

"The key objective is to achieve better recovery, rehabilitation and care for injured motorists, and keeping CTP insurance premiums affordable," Mr Snelling said.

"Currently, our scheme is the least affordable scheme in the country, legal costs are skyrocketing and costs to motorists are growing faster than inflation.

"Minor claims have burdened the system and made it financially unsustainable with about 40 per cent of compensation payments (more than $100 million a year) going to claimants who may have little or no time off work and require little medical treatment."

Mr Snelling said key aspects of the reforms included:

• Injuries that are less than catastrophic will continue to be managed through the Motor Accident Commissio
• Compensation will be paid at 80 per cent of past and future economic loss. Damages for future economic loss will be available when the injury is moderate or serious (more than 15 points on a new 100 point scale); and
• Legal costs will not be reimbursed for minor injuries (claims of less than $30,000). A maximum of $2500 will be reimbursed for claims between $30,000 and $50,000.

"Legal fees are a significant part of Compulsory Third Party costs and this will be reduced," Mr
Snelling said.

"By introducing a threshold for non-economic loss -and some categories of compensation, money is freed for those who are more seriously injured."

Mr Snelling said culpable drivers such as drunk and hoon drivers will not be able to recover compensation under the new system.

Tomorrow the State Government will release a white paper on the changes together with draft legislation, with a view to introducing legislation when Parliament resumes next year.

This follows the release of a discussion paper in March this year and subsequent public consultation.

When finalised in July 2014, the full extent of the reforms will mean on-going premiums are reduced to an estimated $462, a net benefit to the typical motorist of $50 on current premiums.

During the first year of the changes, premiums are expected to reduce by about $110. The first changes are due to come into effect on July 1, 2013.

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A 53 year old male motorcyclist died after a collision on Monday on the Cudlee Creek to Lobethal Road and a 20 year old male motorcyclist died after a collision yesterday at Mannum.

MAC’s regional campaign was recognised for its effectiveness in changing attitudes and behaviours amongst country drivers at the recent AMI National Marketing Awards ceremony in Melbourne.  

The award is great acknowledgment for a campaign that initially presented so many challenges said MAC Chief Executive Officer, Mr Jerome Maguire.

‘Regional residents make up approximately 30% of the State’s population yet over 60% of crashes occur on country roads with young men being particularly at risk.’ said Mr Maguire.

‘Our challenge was to develop a campaign that spoke to regional drivers in an engaging and entertaining manner while delivering a serious road safety message.

‘MAC’s extensive research conducted prior to the campaign included visits to 13 South Australian country towns, which exhibited higher than normal crash statistics, to interview young men on their attitudes to road safety.

‘The end result of all the hard work was the ‘Matemorphosis’ campaign which featured a television commercial that was filmed in Callington in the Adelaide Hills featuring local residents,’ Mr Maguire said. 

‘While the campaign was irreverent in nature and attracted instant attention it was underlined by a very serious message around road safety which encouraged young men to intervene when one of their mates was doing something stupid behind the wheel.’

The campaign was also integrated into a Major Partnership between MAC and the SA Community Football League which saw the Matemorphosis message taken into around 190 regional football clubs with the SA Police delivering road safety education to nearly 2,000 young men.

MAC Chairman, Roger Cook, said that much of the credit for the campaign’s success must go to regional communities who have embraced the campaign and its purpose.

‘It was really pleasing to see local communities supporting the campaign and joining us in trying to stamp out the senseless loss of life that happens on country roads all too often', Mr Cook said.

‘This really is an award that belongs to every regional community who have embraced the campaign and promoted the importance of road safety.

‘Since the campaign launched in mid-2011, regional road deaths have reduced by 15% and serious injuries have reduced by 16%.

‘That is a great start and we are committed to continuing our relentless drive to reduce regional road trauma.

‘If this campaign has saved just one life or stopped one family having to endure the heartache of losing someone in a road crash then we’ve all succeeded.

‘While awards like this are great recognition from your peers it really is the feedback from people in the community and the end result of saving lives that has been most gratifying,’ Mr Cook said.

View MAC’s Matemorphosis campaign

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As the Principle Partner of the festival, MAC will also provide a free a shuttle bus service which operates between Goolwa and Encounter Bay.

MAC Chief Executive Officer, Jerome Maguire, said, motorcyclists can ‘get the edge’ by taking part in Mick’s online, rider safety competition to win a trip for two to the 2013 MotoGP, and a money can’t buy experience with the motorcycle legend.

“Entrants are required to answer a series of questions on riding safely, the answers to which can be found by navigating the educational content on MAC’s motorcycle safety pages,” Mr Maguire said.

“The new initiative is designed to help address commonly reported causes of motorcycle road trauma, in, excessive speed, lack of attention at intersections and poor rider preparation – such as not wearing appropriate protective clothing.

“103 people died on South Australian roads in 2011, of these 21 were motorcyclists.

“Last year there were also 222 Compulsory Third Party (CTP) insurance claims from motorcyclists, costing approximately $40 million,” Mr Maguire said.

Speaking about MAC’s new initiative, Mick Doohan, said, he wants motorcycle riders to get involved and enjoy the competition, but take notice of the important safety messages.

“Motorcycle riders are just so vulnerable but they can reduce their chances of being in a crash by heightening their knowledge and by the way they ride,” Mr Doohan said.

“Riders need to ‘treat intersections as black spots’, approach all intersections carefully and be ready to stop or take other evasive action.

“The right protective clothing can also make the difference between a nasty fall and injuries preventing them from ever riding again.

“And ‘the road is no place to race’. Race tracks are designed for just that – racing - and motorcyclists are not invincible on the road where there are so many dangers.

“It’s also really important that drivers play their part too. They need to be really aware of how exposed motorcycle riders are, and to look-out for them,” Mr Doohan said.

Anyone wanting to enter the competition needs to go to: www.mac.sa.gov.au/gettheedge, register their details and complete one or all of three challenges to enter the draw. 

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• Check out images of the Get the Edge campaign launch with Mick Doohan

23 South Australians have lost their life or been seriously injured between 2007-2011 on the day marketed as the ‘Race that stops the nation’.

MAC Chief Executive Officer, Jerome Maguire, said planning how to get home is more important than planning what to wear.

“Nobody wants their Cup Day celebrations to turn into heartbreak. Each year nearly a third of drivers and riders killed in road crashes have a blood alcohol concentration (BAC) over the legal limit of 0.05.

“At around .05 or just over, your reaction time and judgment is significantly reduced. The likelihood of a crash is double at .05 and four times at .08. 

“Drinking alcohol affects driving skills and increases the likelihood that the driver will engage in risk-taking behavior – such as not wearing a seatbelt. 

“Addressing drink driving is the responsibility of all road users. The Government has a key role to play but the entire community needs to get involved in this important issue.

“We recognise that drinking alcohol is associated with occasions like the Melbourne Cup, but that is no justification to drink and drive.

“There are a range of alternative forms of transport including public transport, catching a cab or getting a lift with a designated driver who won’t drink.

“If you are going to drink, just don’t drive. Don’t make the mistake of being a little bit over. It’s not worth the risk of losing your licence, your life or the life of someone you care about,” Mr Maguire said.

South Australian Jockey Club Chief Executive Officer, Brenton Wilkinson, said all attendees at the One Solution Mobile and Data Melbourne Cup Day are encouraged to be responsible and utilise public transport or taxi’s so patrons can enjoy their day out and have a safe journey home.

“Trams will be stopping at the racecourse as per each Saturday giving racegoers direct access to the Bart Cummings entrance,” Mr Wilkinson said.

Forensic results for 2011 show that 21% of drivers and riders killed had a blood alcohol concentration (BAC) of 0.05 or more. Over two thirds of these people were more than three times over the legal limit.

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In recognition of the strong influence school teachers can have on their students, MAC in collaboration with the Royal Institution of Australia (RiAus) and Department for Education and Child Development, have developed a road safety program to provide relevant materials to teachers as a form of professional development.

MAC Chief Executive Officer Jerome Maguire said road trauma is a major community health issue - of particular concern are the disproportionate rates of death and injury among young people.

“RSE is an effective means of developing positive attitudes and safer behaviours, and aims to ensure students act in responsible ways on the road as passenger, pedestrians, cyclists and drivers,” Mr Maguire said.

“Today’s teachers need to participate in at least 40 hours of professional development. This initiative, known as ‘PDplus’, uses maths and science to emphasise that driving a few kilometres over the legal speed limit is dangerous and socially unacceptable.

“We’ve provided an invaluable resource to teachers, simplifying the complex topic of speeding, and providing resources for use in the classroom. 

“The modules provide education to years 7-9 and 10-11 teachers, and are available to all South Australian Public and Private Schools through the RiAus website.

“The education involves an interactive online seminar from two featured road safety experts, followed by an interactive online discussion with teachers. 

“Teachers can download notes comprising of simple explanations, links to relevant journals, MAC campaigns, interviews, and classroom activities.

“One of the main issues associated with the addition of subjects to the school curriculum is that of space. We’re assisting teachers by providing resources to engage and involve their students in relevant curriculum aligned topics.

“This program can be integrated within existing subjects such as science, physics or maths.

“MAC is continually seeking innovative ways to improve road safety knowledge and promote safe, responsible road use.

“Speeding is still the major cause of death and injury on our roads, and ‘Creeping’ just a bit over the speed limit has enormous human and social costs.

“Teachers have a great impact on student learning. By better educating teachers their students will hopefully recognise that ‘Creeping’ is a dangerous behaviour.

“At the end of the day RSE is about creating responsible attitudes to enable young people to be safer road users and to apply positive attitudes in the future activity as drivers. 

“We recognise that RSE is one of the many competing social and health related subjects, and its standing can be reinforced using a cross-curricular approach.

“Ultimately we’d like RSE taught as a discrete subject. We believe this initiative is a step closer towards this goal,” Mr Maguire said.

Mr Michael Lucas, science teacher at Christian Brothers College (CBC), said it is crucial to provide young adults with the knowledge, skills and understanding needed to survive on our roads.

“Every death is horrendous, particularly when it is so preventable,” Mr Lucas said. 

“Teachers can play a vital role by incorporating RSE into lessons and engaging in activities which support peers and parents in their role of teaching life-saving messages. “

PDPlus is a program that can be easily incorporated into lesson plans. I’m confident this program will contribute to a safer future for our students,” Mr Lucas said. 

The MAC PDplus road safety initiative will be launched live from the RiAus website, (www.riaus.org.au) on Wednesday 31 October at 3:45pm-4:30pm to all South Australian teachers. The education will remain on the RiAus website for continual reference.

Watch what MAC’s PDplus road safety initiative is all about here http://tinyurl.com/d74btba

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