MAC’s General Manager, Road Safety and Strategic Communications, Michael Cornish said the last five years have seen 6 fatalities and 44 serious injuries on South Australian roads over the Adelaide Cup long weekend.
“The statistics show the trauma hasn’t discriminated – drivers, passengers, motorcyclists, pedestrians and cyclists; males, females; country and city residents have all been affected,” he said.
“This long weekend, please do the right thing; stick to speed limits, don’t drink and drive, and look out for others on the road,” Mr Cornish said.
If you’re using this weekend as an opportunity to take a road trip, it is not a good idea to set out on your long weekend journey immediately after work.
“Fatigue is a major cause of crashes leading to death and serious injury. Even a momentary loss of concentration can be catastrophic on high speed country roads,” he said.
“Make sure you’re well rested, and plan ahead to ensure you can take a break from driving for at least 15 minutes every two hours – if you drive tired, you’re not only putting yourself at risk, you’re putting others at risk too.”
“This long weekend, a lot of holiday makers’ vehicles will be carrying extra items or towing a trailer or a boat. If you are towing or driving a loaded vehicle, understand it will behave differently with extra weight on board, and that you are likely to be travelling on higher speed roads and will take longer to stop.
“It’s a good idea to put any loose objects in the boot of the car or behind a cargo barrier. Items like laptops, sporting equipment, toys and gaming devices, can become an unsecure missile that hits a passenger and causes injury in a crash.”
For more information on safe country driving visit http://www.mac.sa.gov.au/campaigns/country-driving
Of the 6 fatalities and 44 serious injuries for the Adelaide Cup holiday period between 2011 and 2015:
- 62% were male
- 22% were 16-24 years old
- 46% were drivers, 28% were passengers, 12% were motorcyclists, 4% were pedestrians, and the remaining 10% were cyclists
- 54% occurred in metropolitan Adelaide, 46% in rural areas
MAC Acting General Manager, Road Safety, Matthew Hanton had a simple message for all road users; too many people are dying on South Australian roads in crashes that could have been avoided.
“The saddest part is complacency and poor driver behaviour has led to many of this month’s and this year’s fatalities,” he said.
“In the last month alone excessive speed, failure to wear a seatbelt, disobeying simple road rules and inattention have contributed to deaths on our roads.
“Road safety is about each of us taking responsibility for our behaviour – not sometimes, or most of the time, but every single time we get behind the wheel.
“Remember to keep your eyes on the road, always wear a seatbelt, stick to the speed limit and remember, don’t drink or drug drive.
“We’re heading into the festive season so it’s a timely and very poignant wake up call to drivers to either ‘remember’ or ‘be remembered’.
“We all know the fatal five cause crashes on our roads, however some drivers’ complacency sees them continue to flout the law and seriously injure themselves and others, or die as a result of poor decisions.”
MAC’s latest road safety message will air on metropolitan and regional television and radio and across digital mediums.
General Manager of Road Safety Michael Cornish says vulnerable road users include pedestrians, motorcyclists, cyclists and gopher operators.
“So far this year 15 vulnerable road users have died which equates to 28% of all deaths on our roads,” Michael says.
“While this is less than last year a number of recent incidents where vulnerable road users have lost their lives has prompted us to highlight the importance of everyone being alert to the behaviour of other road users and acting safely.”
Many pedestrians are injured on our roads every year so drivers need to be alert to their presence because without the protection offered to car occupants, injuries to pedestrians can be devastating.
“Hitting a pedestrian is a common type of road incident and they are frequently very serious with 45% of fatal crashes in metropolitan Adelaide last year being due to hitting a pedestrian,” Michael says.
Motorcycling is known to be a higher risk form of transport, where one small moment of thrill-seeking or loss of concentration can cause injuries that may result in death or a lifetime of pain and disability.
“If you are a motorcycle rider you are more exposed and vulnerable in the road environment with research indicating that, per hour of travel, you are nearly 18 times more likely to be killed in a crash than vehicle occupants,” Michael says.
“All road users can help make the road environment safer by looking-out for vulnerable road users on open roads, at crossings and intersections.
“And pedestrians and other vulnerable road users can also increase their safety in the road environment by making themselves more visible, establishing eye contact with other road users and using road crossings wherever possible.
“There are many ways to reduce your risk of being a casualty, whatever your mode of transport, but accepting responsibility for your own safety on the road is vital
The Motor Accident Commission is highlighting how important it is for motorists, cyclists and pedestrians to take extra care on our roads as students and teachers around the State return to school next week.
Obeying the 25km/hr speed limit around schools is essential and MAC General Manager of Road Safety, Michael Cornish, would like to remind all road users that road safety around schools is everyone’s responsibility, not just that of parents who are taking their children to school.
“Motorists need to look out for children on the roads, some of whom may be walking or cycling to school for the first time,” Michael Cornish says.
“And parents can also help to prepare their children for the journey to school by talking through the importance of being safe on the roads.”
Parents should discuss with their children how to cross the road safely without being distracted by friends and mobile phones.
And drivers need to remember that inattention is reported as the primary cause in almost 30 per cent of fatal crashes, and 45 per cent of serious injury crashes each year.
“It is essential for drivers to reduce any distractions inside their car so they can concentrate on the road and their surroundings,” Michael Cornish says.
“Switch mobile phones to ‘silent’ to avoid the temptation of being distracted while driving and please follow these important guidelines when dropping children at school.”
- Let children out of the vehicle on the kerbside;
- Never call out from the opposite side of the road, as young children have poor peripheral vision and may not see approaching vehicles when they cross;
- If waiting for a child who is travelling by bus, wait on the same side of the road as the bus stop;
- Take extra time to look for children at intersections, on median strips and on kerbs;
- Avoid parking too close to a marked school crossing;
- Enter and exit driveways and alleys slowly and carefully particularly when reversing;
- Watch for children on and near the road in the morning and after school hours.
The billboards share messages about three key road safety issues in regional South Australia - speeding, drink driving and seatbelts.
MAC General Manager Road Safety Michael Cornish said 20 billboards would appear in regions including the South East, Yorke Peninsula, Mid North and Murraylands.
“This campaign is immensely important for South Australian road safety,” Mr Cornish said.
“Historically, most road crash fatalities occur in regional areas of the state, and most of those involve men.
“Last year 68 per cent of fatalities in SA occurred in rural areas - 73 of 108 deaths. In addition, 61 per cent of serious injury crashes last year occurred in rural areas.
“The Bromance campaign has been very well received since its launch in February.
“We’ve had feedback that the humorous script is grabbing attention and that people are adopting the phrases. The intention of the campaign was indeed to encourage regional residents to share road safety messages and the campaign catchphrases have provided people with the ability to do that.”
Along with the new billboards, MAC will distribute Bromance campaign coasters and posters throughout South Australian venues.
The TV campaign was filmed at Mallala using people from the town. The Keep the Bromance Alive commercial can be viewed on the MAC website here http://mac.sa.gov.au/campaigns/country-driving
What is a Standard Drink?
The aim of the Toy Run is to raise awareness and celebrate motorcycling, with a strong focus on assisting under-privileged children during the festive season. During the event, MAC promotes safe motorcycling behaviour, particularly wearing the right clothing while riding.
Motorcyclists have a higher risk of death or serious injury than all other road users. In South Australia, motorcyclists on average account for just above 3% of all registered vehicles but around 15% of all fatalities (2009-2013).
“Motorcyclists are more vulnerable on our roads because they more exposed, so wearing the right gear can be the difference between a nasty fall and injuries that prevent you from riding again,” MAC General Manager Road Safety Michael Cornish said.
“MAC urges motorcyclists to do everything they can to help ensure they can be more easily seen by others. This means wearing bright, reflective clothing including your helmet.
“When other road users around you are focused elsewhere on busy roads, you can take some positive steps towards boosting your visibility.”
The State Government recently announced the installation of motorcycle barriers beneath existing guard rails on 14 South Australian roads with the help of a $1.4 million investment from MAC’s Road Safety Infrastructure Fund. These barriers are designed to absorb the impact and reduce the nature of injuries in the event of a crash.
The Toy Run is on Sunday 14 December, departing from Victoria Park in Adelaide at 11am and proceeding to Callington Oval via Hutt St, Glen Osmond Road and the South Eastern Freeway. For more information, visit the MRASA website mrasa.asn.au/toyrun.shtml
Road Safety Minister Tony Piccolo said driving whilst under the influence of alcohol remained one of the main causes of road deaths in South Australia.
“It defies logic that people still choose to drive after drinking,” Mr Piccolo said.
“The statistics speak for themselves - between 2009 and 2013, there were 103 fatal crashes involving drink drivers of which 96 were at fault.
“From those 103 crashes, 108 lives were lost.
“There is absolutely no vindication for taking control of a vehicle under the influence of alcohol and we need to realise long-lasting implications of that decision.”
The ‘Grow Up’ TV commercial will air throughout South Australia from tonight and will see child actors re-quote the excuses which drink drivers commonly use to validate their action.
MAC General Manager Road Safety Michael Cornish said the thought-provoking campaign reminds drink drivers that their behaviour is dangerous, immature and they have failed to keep up with the expectations of society.
“MAC research shows that there are some drink drivers who understand the risks and penalties involved with drink driving but will sometimes still try to get away with it, even though they know they shouldn’t be driving,” Mr Cornish said.
“They have a range of excuses to justify their actions but can also feel remorse the next day.
“The messages in this new MAC campaign aim to trigger some much needed self-reflection and change - we want to eliminate drink-driving crashes in South Australia.”
From 2009 to 2013, the percentage of drivers and riders killed with a Blood Alcohol
Concentration above .05 was 27 per cent.
In the same period, of the drivers and riders seriously injured and tested at least 16 per centhad an illegal BAC.
MAC General Manager Road Safety Michael Cornish said there had been nine motorcyclist fatalities in South Australia this year so far.
The new MAC resources, developed in consultation with the Motorcycle Riders’ Association of SA, share important safety reminders to help reduce the number of motorcycle crashes including tips on getting motorcycles road-ready after winter. There are also ‘gear up’ tips for riders and protective tips for pillion passengers.
“Motorcyclists are more vulnerable on our roads because they more exposed, so wearing the right gear can be the difference between a nasty fall and injuries that prevent you from riding again,” Mr Cornish said.
“MAC is encouraging motorcyclists to do everything they can to help ensure they can be more easily seen by others. This means wearing bright, reflective clothing including your helmet.
“When other road users around you are focused elsewhere on busy roads, you can take some positive steps towards boosting your visibility.”
MAC is also airing its popular Mick Doohan safety campaign featuring the five-time 500cc World Champion sharing ‘No Place to Race’, ‘Gear Up’ and ‘Black Spots intersection’ messages.
Mick Doohan became MAC’s motorcycle ambassador in 2009 following research amongst motorcyclists that determined it was imperative to have messages coming from a credible, reliable source that understood motorcycling. Mick’s legendary status amongst motorcyclists made them sit up and take notice of MAC’s award-winning campaigns that have been commended worldwide and chalked up more than 2.5 million views on YouTube.
Director of Trauma Services and a senior consultant at the Royal Adelaide Hospital, Dr Bill Griggs said wearing the right gear could prevent or reduce many of the most common rider injuries.
“We see many injuries from motorcycle accidents and they are significant injuries that can have long term consequences,” Dr Griggs said.
“There’s no question that protective clothing helps shield riders over and above the level of normal clothing.”
Motorcycle safety tips can be found on the MAC website here:
Mick Doohan safety messages can be found on the MAC YouTube channel here:
Whether you're using your motorcycle to ride to the shops on a cold, wet winter's day or to take a nice cruise in the country on a sunny afternoon, motorcycle safety should always be a priority.
Take a look at our list of top ten safe riding strategies which includes things to do before you head out and things to remember while you're on the road.
- Look out for other road users that are not looking for you. Remember to ride conspicuously, avoid blind spots and assume that the other vehicle won’t stop for you.
- Unlike car drivers with air bags, collapsible steering columns and stability of 4 wheels, riders only have their hazard perception, advance skills and their protective clothing to keep them safe.
- Always wear visible, good quality, protective clothing from your head to your feet. Protect your extremities with a helmet, gloves and leg and arm protection in all weather conditions.
- Motorcycles require more time and distance to stop than cars in an emergency situation and even more so in wet conditions. Always keep a three-second gap to the vehicle in front of you.
- Always do a head check before changing lanes. Just checking your rear view mirror is not good enough.
- It is vital to ride at a speed to suit the conditions. In bad weather, this could mean a speed that’s under the posted speed limit.
- Riding under the influence of alcohol or drugs is suicidal. Your faculties need to be at a high level to ride a motorcycle successfully.
- Consider the safety of your pillion passenger as well as yourself. They will also need good protective clothing, plus knowledge of motorcycle dynamics and the best ways to assist the rider as a pillion passenger.
- Lending your motorcycle to riders who are unlicensed or inexperienced is a bad idea. There are severe penalties for riding an unregistered motorcycle.
- All intersections and junctions are high risk areas. Slow down when approaching an intersection and be ready to avoid a possible collision.
Riding in the Wet
Winter presents a whole different set of road conditions for motorcyclists. Here are some basic tips for wet weather riding.
- Rug up. Make sure you’ve got proper rain gear that’s breathable yet waterproof. If you’re riding long distances, consider thermals as well.
- Helmet. Make sure your helmet covers your face — a no brainer really.
- Hand grips. Consider investing in some heated handgrips or a pair of hand guards.
- Tyres. Check your tyres to ensure they’re in good condition and suitable for wet weather.
- Watch the road. Things like line markings, metal plates, potholes, tram tracks and wet, soggy leaves can be more dangerous than you think.
- Puddles. Water hides the surface and you just never know what you’re riding into.
- Oil. A coloured rainbow on a wet road is sure sign of oil. Use extreme caution.
- Brakes. You’ll need more time to brake and when you do, apply more rear brake than normal and brake gently.
- Be visible. Because rain makes it difficult for others to see you, now’s the time to put on high visibility clothing.
Motorcycle riders only have their helmet, the gear they’re wearing and their riding skills and ability to protect them from unforeseen hazards and other road users. Whatever the conditions, make safety your highest priority by doing everything you can to protect yourself before you set off on a ride and while you’re on the road.
Find out more
MAC General Manager Road Safety, Michael Cornish said on the football field one poor decision can have a profound impact on the game, but on the road one poor decision can have devastating consequences.
“Whether you’re a player thinking about the choice to dive over the ball or to leap to take a contested mark, or a driver creeping over the speed limit, drink driving and not wearing a seat belt, the choices we make can change the outcome in an instant,” Mr Cornish said.
“It is inexcusable that excessive speed, drink driving, inattention and non-seatbelt wearing continue to be among the major contributing factor in the serious injury and fatal road crashes occurring on South Australian roads.”
“On the road, there is a lot more to lose than a game of footy.”
Through the campaign, players from each SANFL club, the Adelaide Crows and Port Adelaide Power – MAC’s road safety ambassadors – will remind drivers that road safety is everyone’s business and the significances of one poor choice, one lapse in concentration, one wrong move.
SANFL General Manager Football, Chris Davies said the League is pleased to be partnering with MAC in delivering important road safety messages through the introduction of SANFL road safety ambassadors.
‘’The SANFL is well aware of the positive role it can play in assisting young men and women to make educated decisions regarding road safety,’’ Mr Davies said.
‘’SANFL players are viewed as role models in their local communities, providing them with the ideal platform to have a positive influence on the lives of young South Australians.’’
An important part of the South Australia Road Safety Strategy is to build partnerships and encourage community organisations to integrate road safety into their priorities.
The campaign will run throughout the 2014 SANFL season at each SANFL club ground, through the television broadcast match of the week, the South Australian Community Football League (SACFL) and Adelaide Oval at each Adelaide Crows and Port Adelaide Power home game.
Protect those that are protecting you. #Drive25 when you see red/blue flashing lights. http://mylicence.sa.gov.au
592 people killed or seriously injured in rural crashes in South Australia last year
64 of Drinkwalkers aged 24-29 killed or seriously injured had a BAC of 0.08% or more.