Road Safety Research & Statistics

MAC funds research related to key road safety priorities and issues that have a significant impact on SA’s CTP Scheme.  This is through the ongoing sponsorship of the Centre for Automotive Safety Research.

Road safety research

Research into road crashes is undertaken to reveal the extent and type of problems on our roads, to prioritise interventions and to evaluate the impact of interventions and other actions.

The Centre for Automotive Safety Research (CASR) is an internationally renowned road safety research centre that is part of the University of Adelaide. MAC and DPTI provide sponsorship for the continued operations of CASR. In addition to this, as part of the conditions of sponsorship, CASR performs research as nominated by MAC and DPTI. This research can be in areas such as:

• Safer vehicles
• Safer infrastructure
• Safer road users
• Speed management

Market Research

MAC commissions market research to identify the attitudes and behaviours of road users with respect to various road safety issues such as speeding and seatbelt use. Market research is also performed into the the effectiveness of road safety advertising campaigns in reaching target audiences and changing attitudes and behaviours.