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The Campaigns
Road safety communications is one of our most important roles. We spend approximately $4.5m of CTP funds on road safety campaigns each year.
Road safety campaigns are based on market research with the overarching goal of contributing to the reduction of injuries and deaths on South Australian roads by addressing a key cause of crashes - the attitudes and behaviours of drivers.
These campaigns incorporate a number of different advertising mediums to reach and influence the target audience.
For further information about the campaigns select an active campaign below:
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