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Speeding

The latest Speeding campaign focuses on low-level speeding, something most drivers do from time to time.

Research shows the risk of involvement in a casualty crash is twice as great at 65 km/h as it is at 60 km/h, and four times as great at 70 km/h.

MAC has chosen to focus on low-level speeding because our research has found that a large number of road users believe driving 5kph over the speed limit is acceptable when it is actually very dangerous.

The campaign is aimed at road users aged 16-39, particularly males. Research has consistently found that young males are more likely to speed, which increases their likelihood of being in a serious crash. In 2005, drivers aged between 16 and 24 comprised 28% of drivers killed and 31% of drivers seriously injured. 

Television

TV Commercial

60 seconds

TV Commercial

30 seconds