Campaigns

Road safety campaigns play a vital role in driving behavioural change and creating community awareness, in an effort to reduce and prevent serious injury and loss of lives on South Australian roads.

The role of communications in seeking to persuade target audiences to adopt or advocate a particular behaviour cannot be underestimated and MAC’s innovative campaigns are constantly evolving to capture the attention of road users and influence ingrained attitudes and behaviours to create a safe road environment for all of us.