Drinkwalking is a little bit like sleepwalking, but its alcohol related. Some Drinkwalkers can't remember how they got from one pub to the next, or how they got home. Like Sleepwalkers, Drinkwalkers don’t know they’re doing it, which can been pretty annoying, inappropriate or just plain dangerous.
In 2011, the Motor Accident Commission (MAC) introduced it’s ‘Drink Walkers” campaign, explaining the dangers of drink walking and educating pedestrians on the dangers of it, whilst also information drivers of the importance of being cautious f drink walkers.
The campaign objective was to reduce pedestrian casualties by raising awareness of risky pedestrian behaviour during the high-risk festival period in Adelaide, of March through to May.
'Drinkwalkers' media kit
Click here to download the 'Drinkwalkers' media kit