In 2009 MAC launched the first South Australian road safety campaign specific to motorcyclists.
The target audience for the campaign was male motorcyclists in the age ranges 20-34 and 35-45.
MAC used the following campaign elements to advertise; television, press, bathroom advertiging (regionally), oneline and A2 flyers.
The primary key message was:
‘Gear Up’ – if you’re not wearing the right gear you might as well be wearing nothing