Motorcycling is the most dangerous of traditional transport forms. Motorcycling is 30 times more dangerous than driving a vehicle, with a motorcycle crash more likely to result in death or severe injury.
Across the 2000’s total fatalities of all drivers trended downwards, leaving motorcyclists as an increasing proportion of fatalities. With motorcycling registrations and popularity increasing, the future threat of motorcyclists becoming a stronger feature in the fatality figures, meant that MAC needed to continue to aggressively address the segment.
In 2009 MAC launched the first South Australian road safety campaign specific to motorcyclists, Gear Up - if you’re not wearing the right gear you might as well be wearing nothing.