Inattention was reported as a factor in 27.1% of fatal crashes and 42% of serious injury crashes in 2006. However, road users do not generally recognise that inattention is linked to serious crashes.
Research has shown that both the physical and cognitive distraction caused by using a mobile phone can significantly impair driving. Any activity that distracts the driver or competes for their attention while driving has the potential to degrade driver performance and lead to serious crash consequences.
To combat the issue of inattention, the Motor Accident Commission developed the 'Good Drivers Just Drive' campaign in 2007.
The campaign focused on educating road users that, using a mobile phone while driving can increase the risk by up to four times of having a crash and being injured.
Media Kit - Good Drivers Just Drive
Click here to download the "Good drivers just drive" media kit