It has been estimated that fatigue is a factor in up to 30% of fatal crashes and up to 15% of serious injuries requiring hospitalisation. Fatigue-related crashes generally occur on rural roads in South Australia. 59% of all deaths and 50% of serious injuries occur on rural roads.
Post campaign market research highlighted that only 5% of respondents perceived fatigue to be the most likely cause of a crash. Road users believed that in relation to the consequences of driving fatigued the highest response was crashing rather than seriously injuring or killing themselves or others.
In2007/2008 the Motor Accident Commission (MAC) launched a fatigue campaign targeted at road users before and during long distance trips. The campaign aimed at increasing road user awareness of the signs of fatigue and encouraging them to take action to avoid driver fatigue and therefore avoid accident or injury.