Despite overall restraint use being high, with around 95% of occupants being correctly restrained when travelling, seatbelt non-use contributed to 16% of road fatalities in 2018 (and 27% over the last 5 years).
These figures demonstrate the significant impact that seatbelt non-use continues to have on road trauma and indicates that seatbelt compliance remains a priority issue for road safety.
In 2015/16 the Motor Accident Commission (MAC) introduced its campaign “Get Your S**t together, to combat the behavioural issues around wearing seatbelts.
Over the years, MAC has taken a variety of approaches to address seatbelts, generally using outdoor as a key component. As an old road safety issue, approaches to the problem have been exhaustive and repetitive. MAC created the humorous campaign “GET YOUR S**T TOGETHER” to address the behavioural issue in a fresh and engaging manner and at the point of danger.
Happy ‘Talk Like Shakespeare Day.’
‘To brake or not to brake’ when approaching an amber light? Thee must not enter the intersection unless thee is unable to stop safely without entering, or risking a...