Despite overall restraint use being high, with around 95% of occupants being correctly restrained when travelling, seatbelt non-use contributes to around 30% of fatalities in South Australia (2012-2016 average).
These figures demonstrate the significant impact that seatbelt non-use continues to have on road trauma and indicates that seatbelt compliance remains a priority issue for road safety.
In 2015/16 the Motor Accident Commission (MAC) introduced its campaign “Get Your S**t together, to combat the behavioural issues around wearing seatbelts.
Over the years, MAC has taken a variety of approaches to address seatbelts, generally using outdoor as a key component. As an old road safety issue, approaches to the problem have been exhaustive and repetitive. MAC created the humorous campaign “GET YOUR S**T TOGETHER” to address the behavioural issue in a fresh and engaging manner and at the point of danger.