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Get Your S**t Together

Campaign Objectives:

- Target drivers at point of danger with reminder to buckle up.

- Reduce self-reported incidents of non-restraint use.

 - Contribute to a reduction in casualty crashes involving non-restraint

Target Audience:

- Primary: Drivers aged16-30; 40-50, skew male, skew regional

- Secondary: All drivers

Outdoor

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Radio

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Press

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Social

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