Key Campaign Message:
The campaign used TV, digital, outdoor, ambient and radio advertising to communicate the following key messages:
- You can test positive for THC for at least 5 hours or more.
- You can test positive for Amphetamines for at least 24 hours or more.
- Drug driving has increasing and more and more people are being caught.
- Drug driving is as dangerous as drink driving.
- SAPOL have increased roadside testing and drug driving police enforcement.