Drug driving is an area of increasing concern for the road safety community, it may come as a shock, but there are now more drug drivers on South Australian roads than drink drivers. Road Safety figures for 2017 show that drug driving was a contributing factor in 25% of road fatalities.
In combatting drug driving on South Australian roads, the Motor Accident Commission (MAC) launched the campaign ‘It’s Time to Stop Drug Driving’ in 2016.
The campaign utilised information to educate drivers about the detection windows for roadside driver drug testing after attitudinal research, demonstrated that a lack of understanding around the times that detectable impairing chemicals remain in the system, was leading to drug driving.
Working with SAPOL, the campaign also communicated the increased level of roadside testing and the message that drivers were more likely to get caught.