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It's time to stop drug driving

Key Campaign Message:

The campaign used TV, digital, outdoor, ambient and radio advertising to communicate the following key messages:

- You can test positive for THC for at least 5 hours or more.

- You can test positive for Amphetamines for at least 24 hours or more.

- Drug driving has increasing and more and more people are being caught.

- Drug driving is as dangerous as drink driving.

- SAPOL have increased roadside testing and drug driving police enforcement.

Campaign Outcomes:  

Campaign awareness was very high.

There was an increased understanding of the detection windows.

There was a strengthened perception amongst drug users of the crash risk when drug driving.

The SAPOL detection rate dipped in conjunction with campaign timings.

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