The Motor Accident Commission (MAC) recently launched its newest Pedestrian road safety campaign Watch Out before you Take Out.
We will all be a pedestrian at a point in time and MAC’s newest Pedestrian campaign highlights the sometimes unpredictable nature of pedestrians, especially the young, old or those impaired by alcohol or drugs.
In the event of a crash, pedestrians are more susceptible to the possibility of death or serious injury and they are also the most exposed in busy areas. Fatalities decreased markedly from 17 in 2017 to 6 in 2018. This number is well below the average of 15 deaths over the previous 5 years.
All road users, pedestrians and drivers alike, have a responsibility to be vigilant when interacting with the road, and as a driver, with a legal licence to operate a vehicle on the road, awareness is vital when there’s the potential of interacting with vulnerable road users.
MAC’s new campaign highlights both the responsibilities of drivers, to remain alert and the responsibilities of pedestrians in assuming that cars have not seen them.
The Pedestrian campaign features a range of educational road safety advertising on platforms including radio, digital media and outdoor to generate the maximum amount of coverage and impact on its target audience.