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Our Partners

Adelaide Lightning

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Tour Down Under

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Adelaide Oval

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Adelaide United Football Club

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Motorcycle Riders Association of SA Toy Run (MRASA)

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South Australian Metropolitan Fire Service (MFS)

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State Rescue Helicopter

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Target Audience

Partnerships provide the opportunity to target specific audiences and access concentrations of people who are more likely to engage in particular driving behaviours.

Strong partnership agreements position MAC as a leader in road safety, through partnership funding MAC’s educates all South Australian, focusing on:

  • People aged 16-39 years, skew males.
  • Areas of over-representation (e.g. regional South Australian’s, motorcyclists).
  • Emerging road safety concerns (e.g. cyclists).
  • Influences: stakeholders who can influence the core target
  • Behaviours: opportunities to target, through events, gatherings that are more likely to lead to unsafe behaviours. For example, central location celebration for New Year’s Eve are a prime opportunity for targeting those who are more likely to drink or drug drive.

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