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Game Changer.

MAC’s Game Changer message links the decisions made during a sporting game with decisions made on the road. Fatigue, distraction, alcohol and drugs can negatively impact a player’s performance during a game, but the consequences are even greater on the road. Through AFL football, MAC encourages the community to become game changers on the road. The Game Changer message aims to change driving behaviours and ultimately reduce the road toll.

Keep Your Form.

MAC’s ‘Keep Your Form’ message focuses on the drinking culture associated with cricket. The Campaign compares the decisions made on the cricket pitch to the decisions made on the road. MAC uses this campaign to encourage the community to keep their form on the road. The Keep Your Form message aims to change driving perceptions around drink driving and ultimately reduce the road toll.

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