Use Your Head.
‘Use your head’ campaign educates both soccer players and spectators on road safety by illustrating comparisons between the behaviours required on the road and on the pitch. The message resonates within the soccer community and highlights the behavioural issues of drink driving and inattention.
MAC identifies drink driving as an important message to promote because the demographic profile of the Adelaide United’s fan base draws parallels to SA drink driving statistics. MAC also believes it’s important to highlight drink driving due to the culture of alcohol consumption at sporting clubs and events.
MAC also uses the ‘Use your head’ campaign message address inattention. MAC showcases distractions such as mobile phones and multiple passengers in a vehicle.