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Adelaide United Football Club

On the soccer field one distraction, one poor choice or a split second of inattention can have a profound impact on the game, but on the road one distraction, one poor choice or a split second of inattention can have devastating consequences.”

Use Your Head.

‘Use your head’ campaign educates both soccer players and spectators on road safety by illustrating comparisons between the behaviours required on the road and on the pitch. The message resonates within the soccer community and highlights the behavioural issues of drink driving and inattention. 

MAC identifies drink driving as an important message to promote because the demographic profile of the Adelaide United’s fan base draws parallels to SA drink driving statistics. MAC also believes it’s important to highlight drink driving due to the culture of alcohol consumption at sporting clubs and events.

MAC also uses the ‘Use your head’ campaign message address inattention. MAC showcases distractions such as mobile phones and multiple passengers in a vehicle.

Adelaide United community program.

Adelaide United conduct over 50 community programs each year. Adelaide United players visits local and regional communities to deliver programs that keep students engaged and active.  During these programs, Adelaide United players and mascots deliver positive road safety messages to students.

Adelaide United home games.

During the 2016/17 A-League season, the Adelaide United home match attendance was almost 120,000 over the 14 home games. MAC promotes road safety messages at Coopers Stadium with home games using, MAC venue ads, MAC signage, MAC branding and Superscreen time (2 x 30 second placements per match). 

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