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Cycling champion Anna Meares is the ‘Be Safe Be Seen’ ambassador.  Anna spreads the campaign message throughout the year particularly during the Tour Down Under event.

Why target cyclists?

Our roads are shared spaces, used by many different road users. A vulnerable road user refers to anyone using the road without a vehicle around them offering protection. When a cyclist is involved in a collision they are exposed to the full force of the impact.  Because of the vulnerability of cyclists it’s important that both drivers and cyclists are educated in safe practices.

Learn more about cyclists.


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