The Motor Accident Commission (MAC) is bringing back its Get Your S**T Together seatbelt campaign next month, with seatbelt compliance remaining a priority issue for road safety in South Australia.
Despite ongoing education around the impact of seatbelt non-use, the issue still represents 27% of fatalities in South Australia over the past five-year average.
Matt Hanton, MAC Road Safety Communication Manager, said that the excuses given by drivers and passengers for not wearing a proven life saving device are just that, "excuses".
"We know from comprehensive research that some drivers just "forget" to put on their seatbelts, or sometimes they think it is not necessary because the trip being taken is short, or that it’s uncomfortable to wear. Wearing your seatbelt is the most efficient and effective way to ensure your safety and the safety of your family when you are travelling in a car," said Mr Hanton.
"South Australia experienced an increase of driver and passenger fatalities not wearing a seatbelt, at the time of a crash, from 14% to 38% from 2016 to 2017 and statistics continue to highlight the importance of changing this behaviour and stop people getting seriously injured or losing their lives on the road," said Mr Hanton.
MAC’s Get Your S**T together campaign will be implemented across metropolitan and regional South Australia during October and November to target drivers at the point of danger with a reminder to buckle up, to combat their behaviour and encourage safe driving choices.