On the eve of a new basketball season, the Motor Accident Commission (MAC) is proud to again be supporting the Adelaide Lightning and Adelaide 36ers in what promises to be an exciting season for each team.
The NBL and WNBL 2018/19 season starts kicking off this weekend and MAC will again be working with the Adelaide 36ers and Adelaide Lightning to deliver important road safety messages to the South Australian basketball community.
Matt Hanton, MAC Road Safety Communications Manager said that MAC’s ongoing partnership with Adelaide Basketball allows for road safety community engagement programs to be delivered to metropolitan and regional schools and basketball clubs as well as messages on match days’.
"MAC has a strong partnership with Adelaide basketball and looks forward continuing to work with the Lightning and 36ers again this season," Mr Hanton said.
"Education is a key component of reducing road trauma. This partnership enables important role of road safety education to be delivered throughout the community. The education delivered with the support of the Lightning and 36ers is an important component within MAC’s current suite of road safety education delivered throughout South Australia.
"The use of sport is becoming an incredibly powerful way to reach MAC’s target audiences, and the alignment of high profiled sporting identities, as MAC Road Safety Ambassadors, extends the reach of MAC’s messaging."
The 2018/19 season’s road safety messages will promote its Focus on Your Drive campaign with the help of MAC’s Road Safety Ambassadors and basketballers, Nicole Seekamp and Nathan Sobey.
MAC’s campaign messaging links the choices made on the court and those made behind the wheel, with the impact a poor choice can have in each environment.