The Motor Accident Commission (MAC) has been recognised this week, winning three 2018 State Australian Marketing Institute (AMI) Marketing Excellence Awards.
After being national AMI finalists in each of the categories at the Australian Awards, MAC have been recognised as State winners in each of the categories.
The MAC Marketing and Communications Team was recognised as South Australia’s Marketing Team of the Year, as well as taking out the Social Marketing and Social Change category for its ’10 Year Hangover’ drink driving campaign and the Sponsorship Marketing category for its ‘Game Changers’ campaign.
MAC CEO, Trudy Minett said that the 2018 awards are a testament to the ability of a small and passionate team, committed to making a big impact through road safety behaviour change in South Australia.
“Our role in road safety is defined by the immense work that goes into researching and developing creative marketing campaigns and communications that translate road safety issues into effective messages targeting specific audience segments, which go on to have a real impact on behavioural change,” said Trudy.
“Road safety is not a common topic of conversation, and with that MAC is consistently striving to develop messaging which captures the attention of the South Australian community, and make our roads safer.
“As an organisation, we will continue to strive to eliminate road trauma on South Australian roads, recognising that individual behaviour change responsibilities have a big role to play,” said Trudy.
The annual AMI Awards are presented to organisations and marketers who have achieved excellence and success from innovative and effective marketing. The Awards have evolved in recent years to recognise and appreciate the growing role of marketing communications.
The Social Marketing and Social Change Award recognises outstanding strategies and activities designed to spread the purpose of the organisation, who also best demonstrate effective marketing plan campaign development and creativity, as well as results of what success means for the organisation, target audience and community.
This Sponsorship Marketing Award recognises outstanding marketing campaigns that gain the support of a company or event, that best demonstrate an ability to enhance the performance of both organisations