The Motor Accident Commission (MAC) will be hitting the pitch again from Friday, proudly partnering with Adelaide United for the 2018/19 A-League and W-League seasons.
The A-League season kicks off this Friday with Adelaide United’s match against Sydney FC, with the W-league following with its first match on October 28. MAC will be again working with both Adelaide United teams to deliver important road safety messages to the South Australian soccer community.
Matt Hanton, MAC Road Safety Communications Manager said that education is a key component of reducing road trauma and MAC’s ongoing partnership with Adelaide United enables road safety messages to be delivered through the clubs structured community engagement programs, to be delivered throughout the season and on match days at Coopers Stadium.
"MAC is proud of its partnership with Adelaide United and the opportunities it provides to deliver age appropriate road safety messages to tomorrows’ drivers, whist reminding existing licence holders of the dangers that can occur on the road through complacency and poor decision making," said Mr Hanton.
"Through the partnership we have access to Adelaide United players, who as MAC Road Safety Ambassadors, are able to further extend the reach of our road safety messaging. The use of sport is becoming an incredibly powerful way to reach our target audiences," Mr Hanton said.
During the 2018/19 season MAC will promote its Use Your Head road safety campaign message, with the help of MAC’s Road Safety Ambassadors Jordan Elsey, Michael Marrone, Ryan Kitto, Emma Checker, Georgia Campagnale, and Emily Condon.
MAC’s campaign messaging links the choices made on the pitch and those made behind the wheel, with the impact a poor choice can have in each environment.